A Brighton Bus Company has created a new discount for Brighton students and apprentices to enable them to learn with lower transport costs.
Those who are working as part of an apprenticeship can enjoy a 25% discount when they buy tickets for Brighton and Hove and Metrobus routes. The discount program was initially introduced for students but has been extended to apprentices.
According to the commercial director, Nick Hill, the introduction of the discount was as a result of customer input.
He added to say that the company was glad to support apprentices as they learn on the job while at the same time, retaliating that apprentices were a key part of the business.
Later, he said that his company has also taken in four engineering apprentices at the company depots and that they should enjoy the discounts offered to students.
To be eligible for the discount, all apprentices must present course enrolment letters or student IDs at the One Stop Travel shop, which is located along North Street in Brighton.
Once the details have been approved, the apprentice will be given a contactless pass travel card, which he or she can top up with discount travel tickets.
Many apprentices have welcomed the idea as they travel using the bus multiple times in the course of the day.
One of the interviewed apprentices, Mary Kuchina, revealed that she takes up to five buses each day. Therefore, a discount of this nature would truly cut down her travelling costs. Mary is a Lextons real estate agents apprentice.
The discounts came into force during the National Apprenticeship Week that took place between 3rd and 5th of February.
The week has been set to recognise the role that apprenticeship plays to both employees and apprentices.
Business outlook in Brighton
Brighton has made major strides in the recent past as concerns growth in various sectors of the economy.
One of the fastest-growing sectors is the retail business as small businesses are making inroads at every corner of the city. It is believed that these businesses are absorbing over 50 percent of the apprentices joining the job market.
Another emerging business avenue is the online business. Sites like Shopify, Amazon and local online retail have allowed innovative business minds in this city to sell their ware online with low entry requirements. A good number of graduates who are joining the job market can start businesses at the comfort of their homes and use the various platforms to reach their customers.
Apprenticeship is still playing a huge role as graduates are first exposed to real job environment so that they gain skills and competencies required to run successful businesses.
With this experience, they can offer better service and manage customers for the success of their new businesses.
With Shopify have made great inroads in Brighton, it makes a good opportunity for fresh minds to put their ideas into action.
They only need to research and get more info on how the Shopify business is run and they are good to go.