Asda has relaunched its £1 deal to get a “winter warmer” soup, a roll, and unlimited tea or coffee in over 200 of its cafes for the over 60s.
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Rising costs on not on anyone’s side this winter, but research from Age UK has shown that 34% of people aged 66+ (about 4.1 million) felt less financially secure heading into 2025 than at the start of 2024.
To help with rising costs, Asda has relaunched a cheap meal deal in its cafes from 1 November until the end of February 2026.
In 2024, around half a million £1 meals were served in their cafes.
£1 winter warmer meal at Asda Cafe
For just £1, over 60s can get soup, a roll, and unlimited tea and coffee.
You can pick from two flavours, either Tomato or Chicken.
The deal will run in all 212 Asda Cafes, all day, every day.
This deal runs alongside their Kids Eat for £1 offer.
The offer runs daily, every day, and kids can pick from a cold pick and mix selection or their hot meals.
You can find your nearest Asda with a cafe here.
Jordan Cummings – Buying Manager, Cafes and Concessions at Asda said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.
“Last year alone we sold over half a million meals showing the vital need for this initiative. By bringing Winter Warmers back this November, we hope it will continue to be just as impactful across the winter months for those who need it most, as well as offering a relaxed social environment to come and chat to others.”
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