Skint Dad is the destination online where every penny counts.
Whether you’re looking to cut back on your food bill, save for a rainy day, or find inventive ways to up your income; Skint Dad has the answer.
Fed up of being skint and struggling to make ends meet, in 2013 husband and wife team Ricky and Naomi Willis launched Skint Dad to help other people in the same boat.
Skint Dad has grown into one of the largest money blogs in the UK with over 300,000+ readers each month and was crowned Financial Blog of Year at the prestigious Headline Money Awards.
What we believe
Being financially better off is something we can all achieve and should strive for throughout our lives. Although the topic of personal finance should be taken seriously, this doesn’t mean it needs to be complicated.
Skint Dad believes that financial education is important but, more than that, you just need inspiration, access to resources, and the motivation to be financially better off.
Skint Dad’s core values
Every decision we make is built around these core values.
We will always aim to be:
- Trustworthy and approachable
- Helpful and responsive
- Informative and engaging
- Jargon-free and light-hearted
- Community focused and inclusive
By following these core values we know that our site provides relevant and useful guides, tips and resources to make sure everyone has access to fun and original ways to save and make more money.
Ricky Willis: Founder and Editor
Ricky Willis is the Founder and Editor of Skint Dad. He is a money making enthusiast, father, and husband to Naomi, and is always looking for unique ways to earn a little extra.
He loves American Gangster films and believes that he was actually Al Capone in a previous life.
For a chat, get his attention on Twitter @SkintDad_Ricky
Naomi Willis: Founder and Managing Editor
Naomi Willis is the Managing Editor of the Skint Dad. She has a particular interest in saving money on everyday living and family life. She is a pure geek when it comes to Excel and can often be found drinking coffee and balancing budgets on a Friday night – rock star life!
Naomi has a Certificate in Awareness of Mental Health Problems and is a Youth Mental First Aid Champion.
Naomi is also a Facebook Certified Community Manager.
Tweet her @SkintDad_Naomi
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