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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Half a million more children to get free school meals – is your child one of them?

by Naomi Willis · updated 4 June 2025

apply for free school meals

From September 2026, the rules around free school meals are changing, and it could mean big savings for thousands of households. Here’s what you need to … [Read more...]

Can you really save money with Too Good To Go?

by Naomi Willis · updated 1 June 2025

Too Good To Go Magic Bags

Can Too Good To Go save you money on food? Here’s how it works, real-life tips, and what to expect in a Magic Bag: the good, the bad, and the questionable … [Read more...]

Why your family needs a “safe word” now more than ever (and no, it’s not weird)

by Naomi Willis · updated 1 June 2025

unknown phone call

Scammers are using AI to deepfake and clone voices and trick families into sending money. Here’s how a simple family “safe word” could protect you. When we … [Read more...]

How much will bills cost with the new energy price cap?

by Naomi Willis · updated 29 May 2025

energy bills paperwork

The maximum amount you can be charged for your energy unit by suppliers is set to change. How much more will your bills cost? Details of the new energy … [Read more...]

Tesco clothing sale 2025 – 25% off F&F sale dates

by Naomi Willis · updated 18 May 2025

tesco f and f poster

Pick up an absolute bargain with the Tesco clothing sale where you can get 25% off F&F - find out the next sale dates to get the best deals. The Tesco … [Read more...]

Asda ends Blue Light Card discount for NHS and emergency workers

by Naomi Willis · updated 13 May 2025

asda rewards in store banner

Millions of NHS staff and emergency workers are about to lose a popular discount at Asda – and it’s left many feeling let down. Asda has announced that its … [Read more...]

TopCashback Sweet Treats Giveaway this Easter 2025: ALL answers

by Naomi Willis · updated 7 April 2025

topcashback easter treats

Here are all the clues and answers for the TopCashback Sweet Treats Easter Giveaway 2025 – there's an instant-win prize fund of £15,000! TopCashback is … [Read more...]

Next sale dates 2025 and how to book an early VIP slot

by Naomi Willis · updated 27 March 2025

finding the best bargains

Queuing up from midnight or trying to get a VIP slot - getting deals during a Next sale is getting harder, but don't fret. We share the dates for the upcoming … [Read more...]

How to make money online in the UK today – 20 genuine ideas

by Naomi Willis · updated 27 March 2025

cartoon of a man holding cash in one hand and a phone in the other. He looks surprised.

Whether you are looking to replace a full time job or start a side hustle to top up your income, this guide will show you genuine ways how to make money online … [Read more...]

BEST money savings apps to save a ton of cash in 2025

by Naomi Willis · updated 27 March 2025

money app on phone graphic on a yellow background

If you're interested in saving money, budgeting better, or just understanding how you spend money every month, money-saving apps might be just what you're … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe