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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Don’t get stung by a fake parking fine – how to spot a scam and protect your money

by Ricky Willis · updated 3 September 2025

Cars parked in a carpark

Parking fine scams are catching drivers out across the UK. From dodgy texts to rigged ticket machines, here’s how to spot a fake and keep your cash … [Read more...]

Discover 6,000+ FREE UK heritage sites to visit this September

by Ricky Willis · updated 3 September 2025

A photo of the front of Ickworth House

If you’re looking for something to do this September that won’t cost a penny, you’re in luck! Across the UK, you can gain free access to more than 6,000 … [Read more...]

Christmas toy sale dates 2025: When to grab the best bargains

by Ricky Willis · updated 2 September 2025

Top toy sales of 2025! Sainsbury’s, Smyths, Tesco, Asda, and more are slashing prices on toys just in time for Christmas. Mark your calendars, stock up early, … [Read more...]

HMRC tax scams: how to spot fake rebate offers and stay safe

by Ricky Willis · updated 3 September 2025

More than 170,000 tax-related scams were reported to HMRC in the past year, with nearly 50,000 targeting self-assessment customers. Scammers are becoming … [Read more...]

How to get 30 hours of free childcare and save up to £7,500 a year

by Ricky Willis · updated 2 September 2025

Children at a nursery

Working parents across England can now get up to 30 hours of free childcare a week, doubling the previous 15-hour allowance. The change, which came into … [Read more...]

Free school meals expanded: half a million more kids to qualify from 2026

by Ricky Willis · updated 2 September 2025

School children having lunch

From September 2026, more than 500,000 extra children in England will be eligible for free school meals under new government rules. The change is expected to … [Read more...]

Bag 500 free Nectar points in minutes

by Ricky Willis · updated 2 September 2025

Nectar Card

Free Nectar points are up for grabs, and it couldn’t be easier to claim them. Sainsbury’s and Esso have teamed up to give away 500 free Nectar points when … [Read more...]

Iceland is giving away a free £5 but you need to be quick

by Ricky Willis · updated 28 August 2025

Free money alert: if you shop at Iceland or The Food Warehouse, you can grab yourself a free £5 credit just for signing up to the Iceland Bonus Club. The … [Read more...]

Energy price cap rises from October – here’s why your bills are going up

by Ricky Willis · updated 28 August 2025

Millions of households are facing higher energy bills from 1 October 2025, with Ofgem confirming the energy price cap will rise by 2%. From October 2025, a … [Read more...]

Energy bills are going up this October (yep, again)

by Ricky Willis · updated 22 August 2025

Thought energy prices were coming down? Turns out bills are now expected to rise from October. Here's what’s changing, why it’s happening, and what you can … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe