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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Secured loans: 5 things to check before you borrow in 2027

by Ricky Willis · updated 22 October 2026

Taking out a secured loan can be a way to borrow a larger amount of money, whether you're planning home improvements, paying for a big expense or looking to … [Read more...]

Millions could save £57 a year by changing one boiler setting, new research finds

by Ricky Willis · updated 21 October 2026

Hand adjusting the central heating temperature dial on an Ideal combi boiler, with 60 showing on the display.

Around 7.5 million UK households could save £57 a year on their gas bills by changing one setting on their combi boiler, new research suggests. Research … [Read more...]

Sainsbury’s toy sale 2026: 20 deals from £1.87 with up to 50% off

by Ricky Willis · updated 21 October 2026

Exterior of a Sainsbury's supermarket with its orange sign above the entrance

Sainsbury's is offering discounts of up to half price on selected toys, with LEGO, Barbie, PAW Patrol and Disney products among the deals available. Skint … [Read more...]

Sainsbury’s £18 Healthy Start top-up: who qualifies and how to apply

by Ricky Willis · updated 20 October 2026

Woman and child shopping in the fruit and vegetable aisle at Sainsbury's

Sainsbury's announced on 20 October 2026 that eligible Healthy Start customers could receive an extra £3 a week to spend on fruit, vegetables, beans and pulses … [Read more...]

Blue Light Card discounts list: Where can you use it?

by Ricky Willis · updated 20 October 2026

Shopper holding a smartphone showing the Blue Light Card app in a supermarket

A Blue Light Card can save eligible workers money at supermarkets, shops, restaurants, cinemas and holiday companies. Tesco, Asda, Primark, JD Sports, New Look, … [Read more...]

Key financial check-ins when a partner changes job

by Ricky Willis · updated 16 October 2026

Key financial check-ins when a partner changes job

An employment change can feel both exciting and unsettling. Even when your partner has secured a better role, a new salary, different benefits package or … [Read more...]

Water bills could fall for some households under Ofwat’s £240m plan

by Ricky Willis · updated 16 October 2026

Person filling a glass with water from a kitchen tap

Millions of water customers in England and Wales could see changes to their bills after the regulator Ofwat proposed £240 million in reductions because of poor … [Read more...]

Credit card defaults rise again – what to do if you’re struggling to pay

by Ricky Willis · updated 9 October 2026

Woman holding a credit card while checking household bills and repayments.

Credit card default rates rose again in the three months to the end of August 2026, with lenders expecting further increases before the end of November, … [Read more...]

Private renters could get faster damp and mould repairs under new government plans

by Ricky Willis · updated 9 October 2026

Damp and mould growing on an interior wall beside a window.

Millions of private renters in England could get stronger protection against dangerous damp, mould and other problems in their homes under new government plans … [Read more...]

DWP bank account deduction rules coming into force on 29 October – what you need to know

by Ricky Willis · updated 9 October 2026

A letter, household bills and calculator on a kitchen table.

New rules on taking unpaid benefit debts directly from bank accounts are due to come into force on 29 October 2026.  They concern people who owe the … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • Save money on water bills
    • How to save money on groceries
    • Save money on energy bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best side hustle ideas
    • Best paid surveys
    • Genuine work from home jobs
  • Manage money
    • Average household bills
    • Best budgeting apps
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Kids Eat Free
    • Farmfoods offers
    • Heron Foods offers
    • Blue Light Card discounts list
    • When is the Next sale
  • About us
    • Contact us
  • Subscribe