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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Octopus launches Pink Friday with a week of freebies and money saving treats

by Ricky Willis · updated 23 November 2025

Octopus Energy is flipping Black Friday on its head this year. Instead of pushing people to spend more, they’re handing out thousands of freebies to their … [Read more...]

Black Friday mobile deals: over 10 million Brits plan to switch and cut their bills

by Ricky Willis · updated 21 November 2025

Simple graphic showing two smartphones with an arrow between them and the text “Switch your mobile deal this Black Friday – Save without losing your number.”

Black Friday could be your chance to cut your mobile bill New research shows that millions of people are planning to use Black Friday to switch their phone … [Read more...]

Lidl is giving away £100 shopping vouchers hidden inside free gingerbread kits

by Ricky Willis · updated 21 November 2025

Lidl is giving away £100 shopping vouchers hidden inside free gingerbread kits

When a supermarket gives something away for free, it usually disappears faster than a yellow-stickered pizza on a Friday night. Lidl has gone one step … [Read more...]

How much it costs to watch every major football league in the UK (and how to cut it)

by Ricky Willis · updated 21 November 2025

Graphic showing a football with UK streaming service logos and a bill listing the monthly cost of watching different football leagues in the UK.

Why watching football has turned into a big monthly bill Not long ago, football was simple to follow. Most matches were either on Sky or shown free on normal … [Read more...]

Champions League moves to Paramount: how much will it cost to follow your team?

by Ricky Willis · updated 21 November 2025

Graphic showing Champions League branding with Paramount+ logo, highlighting rising costs for UK football fans from 2027.

The Champions League is moving again from 2027 From the 2027–28 season through to 2030–31, Champions League football will no longer be on TNT Sports. … [Read more...]

Energy bills rising in January: what the new Ofgem price cap means for your home

by Ricky Willis · updated 16 December 2025

Hand turning a smart thermostat up by one click to reflect the small January Ofgem price cap increase.

Energy bills are going up again from 1 January, and even though the change is small, it still matters when you are already watching every penny. Ofgem has … [Read more...]

Cold Weather Payments: check your postcode to see if you can get £25

by Ricky Willis · updated 20 November 2025

UK residential street covered in snow, showing freezing weather conditions linked to Cold Weather Payments.

When the temperature drops to freezing for a week, heating bills jump fast. The Cold Weather Payment is designed to give low-income households in England … [Read more...]

How to get cheap gig and festival tickets without getting scammed

by Ricky Willis · updated 20 November 2025

A person holding an official digital concert ticket on their phone, with a clear QR code and a blurred crowd in the background, showing a safe way to buy tickets.

Going to a gig or festival should be fun, not a battle with bots, silly prices or scammers waiting to take advantage. Tickets sell out fast, resale prices jump … [Read more...]

Ticket tout ban: what the new rules mean for your gig and match tickets

by Ricky Willis · updated 20 November 2025

People at a a concert where ticket touts have been selling tickets at an inflated price.

If you have ever sat in an online queue for ages, only to see tickets “sold out,” then pop up for triple the price on a resale site, this new rule change is for … [Read more...]

14 weird but legit ways to earn extra cash in the UK

by Ricky Willis · updated 1 December 2025

Everyday UK table with toilet roll tubes, empty phone box, honey jar, notebook of money making ideas, work gloves and a smartphone showing a completed online gig.

If you have ever sat staring at your online banking and thought, “there has to be an easier way to top this up,” you are not on your own. Most people know … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe