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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Cold Weather Payments: check your postcode to see if you can get £25

by Ricky Willis · updated 20 November 2025

UK residential street covered in snow, showing freezing weather conditions linked to Cold Weather Payments.

When the temperature drops to freezing for a week, heating bills jump fast. The Cold Weather Payment is designed to give low-income households in England … [Read more...]

How to get cheap gig and festival tickets without getting scammed

by Ricky Willis · updated 20 November 2025

A person holding an official digital concert ticket on their phone, with a clear QR code and a blurred crowd in the background, showing a safe way to buy tickets.

Going to a gig or festival should be fun, not a battle with bots, silly prices or scammers waiting to take advantage. Tickets sell out fast, resale prices jump … [Read more...]

Ticket tout ban: what the new rules mean for your gig and match tickets

by Ricky Willis · updated 20 November 2025

People at a a concert where ticket touts have been selling tickets at an inflated price.

If you have ever sat in an online queue for ages, only to see tickets “sold out,” then pop up for triple the price on a resale site, this new rule change is for … [Read more...]

14 weird but legit ways to earn extra cash in the UK

by Ricky Willis · updated 1 December 2025

Everyday UK table with toilet roll tubes, empty phone box, honey jar, notebook of money making ideas, work gloves and a smartphone showing a completed online gig.

If you have ever sat staring at your online banking and thought, “there has to be an easier way to top this up,” you are not on your own. Most people know … [Read more...]

Best and worst parcel delivery companies revealed

by Ricky Willis · updated 19 November 2025

Parcel delivery companies delivering a package to a customer

Online shopping should make life easier, but for many of us, getting a parcel delivered still feels like pot luck. Citizens Advice has released its latest … [Read more...]

Do Gousto or HelloFresh really save you money?

by Ricky Willis · updated 19 November 2025

Open meal kit box on a normal UK kitchen worktop with simple ingredients and a recipe card, showing how meal kits can help with meal planning and reducing waste.

Meal kits like Gousto and HelloFresh sound great when you are fed up with food shopping, meal planning and throwing mouldy bits out of the fridge. But do … [Read more...]

Make your festive spending go further with the latest Amex cashback deals

by Ricky Willis · updated 19 November 2025

Amex festive cashback offers

When money is tight, getting a little something back while you shop can take the edge off the December squeeze. If you’ve got an American Express card, … [Read more...]

UK rents up 5% to £1,360 a month: what it really means for your budget

by Ricky Willis · updated 19 November 2025

Rents have climbed again across the UK.

Rents have climbed again across the UK. In the year to October 2025, the average private rent rose by 5%, taking the typical monthly cost to £1,360. That … [Read more...]

5 reasons UK drivers prefer monthly leasing to financing

by Ricky Willis · updated 18 November 2025

Drivers prefer monthly leasing to financing

Many drivers across the UK want a simple, predictable way to use a car without long-term commitment or rising running costs. Monthly leasing has now become … [Read more...]

Why selling your stuff is one of the fastest ways to get cash

by Ricky Willis · updated 18 November 2025

Everyday household items like trainers, a phone and kids’ books laid out on a table in a UK home, ready to be photographed and sold for quick cash.

When money is tight, waiting for a new side hustle to grow can feel impossible. Selling things you already own is often the quickest way to bring in cash in … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe