Sainsbury’s is offering discounts of up to half price on selected toys, with LEGO, Barbie, PAW Patrol and Disney products among the deals available.
Skint Dad has checked the supermarket’s online toy sale offers on Wednesday 21 October 2026 and picked out 20 discounted products, including toys costing less than £5 and larger LEGO sets.
Most of the offers we’ve checked are reduced by around a third, although there are also 25% discounts and a half-price deal.
We’ve put together a price comparison table so you can see exactly what each toy costs and how much you could save.
Sainsbury’s toy sale 2026: 20 discounted toys
The table below shows a selection of offers advertised on Sainsbury’s official Toy Sale page.
We’ve arranged the toys by sale price to make it easier to find something within your Christmas budget.
| Toy | Was* | Now | Save |
|---|---|---|---|
| Disney Nano Mystery Figure | £2.50 | £1.87 | £0.63 |
| Hot Wheels Monster Trucks 1:64 | £5.00 | £3.33 | £1.67 |
| Sylvanian Families Baby Fun Hair Blind Bags | £5.00 | £3.75 | £1.25 |
| LEGO City Hot Rod Race Car 60485 | £9.00 | £5.94 | £3.06 |
| PAW Patrol Basic Vehicle | £10.00 | £6.66 | £3.34 |
| Rubble & Crew Boomer Monster Truck | £17.00 | £8.50 | £8.50 |
| LEGO Bluey Grannies 11216 | £13.00 | £8.58 | £4.42 |
| VTech Toot Toot Drivers Vehicles Assortment | £9.00 | £5.99 | £3.01 |
| LEGO Ninjago Jay’s Dragon Mech Fight 71853 | £18.00 | £11.88 | £6.12 |
| Barbie Color Reveal Balloon Animal | £18.00 | £11.99 | £6.01 |
| Bluey Claw Game & Go | £20.00 | £13.33 | £6.67 |
| Toy Story Jessie & Bullseye Figures | £20.00 | £13.33 | £6.67 |
| Sylvanian Families Red Roof Playhouse | £20.00 | £15.00 | £5.00 |
| LEGO Ferrari SF-24 F1 Race Car 77242 | £23.00 | £15.18 | £7.82 |
| Barbie Bubbletastic Mermaid | £23.00 | £15.33 | £7.67 |
| LEGO Classic Medium Creative Brick Box 10696 | £25.00 | £16.50 | £8.50 |
| LEGO Star Wars Clone Trooper & Battle Droid Pack | £25.00 | £16.50 | £8.50 |
| Disney Frozen Elsa Doll | £25.00 | £16.66 | £8.34 |
| LEGO Disney Belle’s Enchanted Castle | £35.00 | £23.10 | £11.90 |
| LEGO Botanicals Peace Lily 11504 | £55.00 | £36.30 | £18.70 |
Prices checked on Wednesday 21 October 2026. The “was” prices are Sainsbury’s advertised comparison prices, rather than independently verified historic prices. Savings are calculated against those figures. Prices and availability may change.
Some of the toys included in Sainsbury’s sale
Which toys have the biggest discounts?
Of the 20 products we’ve selected, the Rubble & Crew Boomer Monster Truck has the largest percentage discount, dropping from £17 to £8.50.
The LEGO Botanicals Peace Lily offers the biggest saving in pounds, with £18.70 off the advertised £55 price.
For smaller Christmas presents, there are cheaper options too. The Hot Wheels Monster Trucks assortment costs £3.33, while the LEGO City Hot Rod Race Car is £5.94.
It’s worth checking the discount carefully, though.
Most of our selected products aren’t actually half price. Sixteen have discounts advertised as a third off, with another three reduced by 25%.
Is the Sainsbury’s toy sale available in stores?
Sainsbury’s is displaying the offers on its website and says there are even more toys available in store.
However, stock and product ranges can vary, and we haven’t confirmed which branches carry every discounted toy.
If you’re planning to visit a particular supermarket for one of the deals, it may be worth checking availability before travelling.
Skint Dad has contacted Sainsbury’s for further details about the wider sale.
Watch out for delivery and collection charges
If you’re buying toys online, it’s worth checking how much delivery or collection will cost before ordering.
Sainsbury’s currently has a £25 minimum order for home delivery through its grocery service.
Standard next-day delivery costs £7.50 on orders under £50, which could make buying one or two inexpensive toys much less worthwhile.
There’s no minimum spend for grocery Click & Collect, but charges apply.
Standard collection costs £4 for orders under £25, while larger orders start from 50p. Check the total at checkout before deciding whether collecting your toys is worthwhile.
If you’re buying an £8.50 toy, you’ll need other items to meet the £25 minimum for home delivery. Alternatively, collection charges could eat into the saving if you’re only buying a small amount.
You can check Sainsbury’s delivery charges before ordering.
When does the Sainsbury’s toy sale end?
We haven’t confirmed an overall end date for the toy sale.
Sainsbury’s advises online shoppers to select the offer icon beside a discounted product to see its promotional conditions and how long the offer runs.
This is useful because individual offers may have different end dates.
Stock may also run out before a promotion finishes.
Skint Dad says:
We’ve checked 20 toys and found that just one is actually half price, with most reduced by around a third.
The discounts look tempting, but what matters is the final price. If you’re buying a toy that’s already on your Christmas list, compare it elsewhere first.
An extra delivery charge could quickly wipe out the saving.
Our four Christmas gift rule can help you plan presents without buying more than you intended.
