Tesco has updated their logo with an Easter makeover this year plus, if you spot it, you could win £1,000!
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For the first time over Easter, Tesco has updated its classic logo by adding a cracked egg into the O.
As it’s Easter and everyone loves a good Easter egg hunt, Tesco is doing the same thing on a national scale.
Rather than updating the logo everywhere, they’ve hidden the cracked egg logo across thousands of places, from stores to delivery vans and TV ads to billboards.
And, if you manage to spot one, you could get the chance to win £1,000!
Easter Egg Tesco logo – win £1k
The new cracked egg Tesco logo is appearing in places including:
- delivery vans
- press adverts
- social media posts
- in-store signage
- digital advertising
- TV adverts
There are 19 stores across the country that have had a makeover with the new limited edition design.
The changes to the logo are for a limited-time thing, and you’ll only be able to spot them until 29 March 2023.
If you manage to find one, you have the chance to win £1,000 by sharing an image of it on social media with the hashtag #CrackingEaster.
Head to your Instagram grid or Twitter feed and upload a snap of the cracked egg Tesco logo with the hashtag.
Or, go to the Tesco Facebook page and add a picture under their promotional post.
While you might win £1,000, you’re not alone.
Tesco is giving away prizes to 100 lucky entrants, which gives you more of a chance to bag a grand this Easter.
Tesco research has found that almost half of the nation wants to spend less on food shopping in 2023.
Shameless plug – want to spend less on your food shop? Join the Reduce Your Supermarket Spend Facebook community.
Winners of the Easter logo hunt will receive their prize as two £500 e-gift cards to spend as they please at Tesco.
Winners will be selected at random from all eligible entries.
You’ve got until 23:59 on 29 March 2023 to enter the cracked egg logos you find.
How many times can I enter?
Tesco has limited entry to once per platform per day.
With Instagram, Twitter and Facebook, this gives you three chances per day.
You can post the same photo across all platforms, but you need a new image of a different egg each day – so get hunting!