Skint Dad is a UK money website created to help everyday people make their money go further.
We share simple, practical ideas to cut bills, save on food, deal with debt, and find small ways to earn extra. Everything is written to be easy to follow and based on real experience.
How Skint Dad started
Skint Dad was launched in 2013 by husband-and-wife team Ricky and Naomi Willis.
At the time, they were fed up with being skint and struggling to make ends meet. Money was tight, debt was stressful, and they knew how lonely it could feel trying to sort things out.
Skint Dad began as a way to share what they were learning along the way, with the hope it might help others in the same position.
Over time, more people found the site, shared their own tips, and came back for help. What started small grew into a place millions of people have turned to for straightforward money advice.
What we do today
Today, Skint Dad helps people with everyday money problems, including:
- saving money at the supermarket
- cutting household bills
- dealing with debt and money stress
- finding realistic ways to boost income
We also send a regular newsletter most weekdays, sharing the latest tips, deals, and guides straight to your inbox.
Skint Dad has been recognised within the industry, including being named Financial Blog of the Year at the Headline Money Awards, but our main focus has always stayed the same, helping real people with real money worries.
What we believe
Money affects every part of life, and being better off financially is something many of us are working towards.
Money matters should be taken seriously, but that doesn’t mean they need to be confusing or overwhelming.
We believe most people don’t need complicated advice. They need clear information, practical ideas, and the confidence to take small steps that actually make a difference.
Skint Dad’s core values
Our editorial approach and decisions are guided by the best interests of our audience and are built around these five core values.
We aim to be:
- Trustworthy – we always put our readers first
- Helpful – advice should make a real difference
- Informative – content is accurate and kept up to date
- Jargon-free – money help should be easy to understand
- Community-focused and inclusive – content should feel relevant and welcoming
Our goal is simple: to help people feel more confident with money and better off over time.
The team
Ricky Willis, founder
Ricky founded Skint Dad in 2013 after struggling with money and debt himself. He now shares simple, practical ways to save money and earn extra, based on real experience and everyday family life.
His focus is on side hustles, cutting bills, and showing that small changes really can add up over time.
Favourite money tip: Always have a small side hustle ticking over, even if it only brings in a little extra.
Author profile: Read Ricky’s full author profile
Naomi Willis, co-founder and editor
Naomi is co-founder and editor at Skint Dad. She specialises in budgeting, supermarket savings, and helping families make their money stretch further without feeling overwhelmed.
She keeps Skint Dad grounded, practical, and focused on what actually works in real life.
Favourite money tip: Taking part in the 1p savings challenge and sticking with it.
Author profile: Read Naomi’s full author profile
