Skint Dad was founded in 2013 and is the UK’s leading personal and family finance website. Every day, thousands visit the site seeking helpful, fresh ideas and straightforward tips to better manage their money.
Skint Dad is the destination online where every penny counts.
Whether you’re looking to reduce your supermarket spend, save money for a rainy day, or find inventive ways to make extra money, Skint Dad has the answer.
Fed up with being skint and struggling to make ends meet, husband-and-wife team Ricky and Naomi Willis launched Skint Dad in 2013 to help other people in the same situation.
Skint Dad has grown into one of the largest and highest-ranked money blogs in the UK, with over 300,000+ readers each month, and was crowned Financial Blog of the Year at the prestigious Headline Money Awards.
Along with the guides and articles here on Skint Dad, we also send out a newsletter, the Skint List, twice a week to over 40,000 subscribers and counting.
Join the list here to be part of the Skint Dad community and receive all the latest money saving content straight to your inbox. There’s also an exclusive £16 free cash back offer from Quidco you might want to check out.
What we believe
Being financially better off is something we can all achieve and should strive for throughout our lives.
Although the topic of money and finances should be taken seriously, this doesn’t mean it needs to be complicated.
Skint Dad believes that financial education is important, but more than that, you just need inspiration, easy access to resources, and the motivation to be financially better off.
Skint Dad’s core values
Our editorial approach and decisions are guided by the best interests of our audience and are built around these five core values.
We aim to be:
- Trustworthy – as experts, we always act in our audience’s best interests
- Helpful – providing practical support that can make a real difference
- Informative – information is accurate and current at the time of writing
- Jargon-free – content is clear and easy to understand
- Community-focused and inclusive – content is meaningful and relevant
Guided by these core values, we ensure that our site offers relevant and practical guides, tips, and resources.
Our goal is to provide everyone with engaging and innovative solutions for saving and earning more money, making financial well-being accessible to all.
The Team
Ricky Willis: Founder
Ricky is the original Skint Dad. A money-making enthusiast and doting father, he is always exploring unique ways to make money for those extra family treats.
He loves American Gangster films and believes that he may well have been Al Capone in a previous life.
Favourite money-making hack: Having at least one side hustle.
Author profile: Read more
Naomi Willis: Co-founder and Editor
Naomi is the Content Editor at Skint Dad. She likes finding fun, no-fuss new ways to save money and has a genuine passion for helping families be better off.
She is a pure geek when it comes to budgeting and can often be found eating cheese and crunching numbers on a Friday night – rock star life!
Favourite money-saving hack: Without a doubt, it’s taking part in the 1p saving challenge.
Author profile: Read more
