Amazon has issued a fresh warning after millions of shoppers, including plenty in the UK, have been targeted with a clever new scam.
If you receive an email stating that your Prime subscription is about to renew and you need to cancel, read on before clicking anything.
This isn’t just another dodgy message full of typos. These scam emails appear to be genuine.
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Real cyber incidents can make scam messages even more believable. ASOS customers have now been given NCSC advice following a cyber incident affecting the retailer.
But instead of helping you cancel Prime, the link takes you to a fake login page. Type your details in, and the scammers now have your email, password, and possibly your payment info too.
Amazon has reported an increase in these fake Prime emails.
They’re designed to create panic – “your subscription is about to auto-renew at a higher price” – so you’ll act quickly without thinking. And that’s where people get caught out.
Here’s what to do if you get one of these emails:
- Don’t click any links. Even if it looks legit.
- Verify your Prime details by accessing the Amazon app or website directly. Tap ‘Prime’ from the main menu to see if anything’s changing.
- Enable two-step verification in your Amazon account for added security.
- Use Amazon’s Message Centre (found in ‘Your Account’) to see if a message is real.
- Report suspicious emails directly to Amazon (you can report them to Amazon here)
If you think you’ve clicked a dodgy link, keep an eye on your bank account and contact your bank straight away if anything looks off.
Scam emails are becoming increasingly sophisticated and more complicated to spot – but the golden rule still applies: if something feels off or rushed, take a breath and double-check. Better safe than skint.
Amazon scammers aren’t just using emails. Police issued a separate warning on 30 October 2026 after fake Amazon phone calls were linked to £86,837 in reported losses.
