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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Christmas crafters urged to check tax rules before selling

by Ricky Willis · updated 13 November 2025

Homemade Christmas crafts on a kitchen table next to a notebook and a laptop open on a tax guidance page.

Many people use the run-up to Christmas to bring in a bit of extra cash. Handmade decorations, knitted gifts, wooden toys, upcycled furniture and busy market … [Read more...]

When your Christmas parcels don’t turn up: simple steps to fix it fast

by Ricky Willis · updated 13 November 2025

Christmas parcels don’t turn up

Many of us will be tripping over cardboard boxes in the run up to Christmas. With millions of parcels flying around the UK, things go wrong more often than … [Read more...]

Morrisons launches ‘Merry More Points’ Christmas reward: how to earn up to £20 back on your shopping

by Ricky Willis · updated 12 November 2025

Morrisons launches ‘Merry More Points’ Christmas reward

Morrisons launches big Christmas points giveaway Christmas is coming early for Morrisons shoppers. The supermarket has launched a new ‘Merry More Points’ … [Read more...]

ChatGPT side hustles: 8 ways Brits are cashing in this year

by Ricky Willis · updated 11 November 2025

Woman working on a laptop at home office with notebook and AI tool ChatGPT

ChatGPT isn’t just a clever chatbot. It’s quietly helping thousands of people in the UK earn extra money every month. Whether you want to start a side hustle … [Read more...]

British bank details sold on the dark web for the price of a pint

by Ricky Willis · updated 11 November 2025

Person using laptop while digital code and bank card icons appear, showing stolen UK bank data on the dark web

Stolen UK bank cards are being sold on the dark web for as little as £6.27 – about the cost of a pint in London. New research from NordVPN shows a … [Read more...]

Make money online UK: 20 genuine ways that really work

by Ricky Willis · updated 10 November 2025

Make money online UK guide – Skint Dad

Making money online can be brilliant. It gives you flexibility, freedom and a chance to top up your income from home. If you earn more than £1,000 in a tax … [Read more...]

Tesco launches Christmas toy donation drive to help families in need

by Ricky Willis · updated 10 November 2025

Tesco launches Christmas toy donation drive

Christmas can be an expensive time of year, and for many families, it’s a struggle just to cover the basics, let alone fill stockings or wrap … [Read more...]

Yes, you can earn cash just by queuing and some people make £20 an hour

by Ricky Willis · updated 19 November 2025

Getting paid to stand in a queue

We Brits are famous for queuing, but now it’s becoming a way to make extra cash. A growing number of people are getting paid to stand in line for others, … [Read more...]

SMARTY Mobile Black Friday deal: triple data from just £8 a month

by Ricky Willis · updated 9 November 2025

SMARTY 50GB for 8 pounds Black Friday deal

If you’re looking to cut your phone bill but don’t want to lose out on data, SMARTY’s Black Friday deals are well worth a look. For a short time, SMARTY … [Read more...]

Could you make millions by reporting tax cheats? HMRC plans big rewards for whistleblowers

by Ricky Willis · updated 9 November 2025

Whistle on a table

People who report major tax cheats could soon be in for a big payday. HMRC is said to be planning a new reward scheme that could pay up to 30% of the tax … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe