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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Waitrose launches ‘Little Treats’ scheme with free rewards for loyal shoppers

by Ricky Willis · updated 5 November 2025

My Waitrose Little Treats

If you’re a regular Waitrose shopper, there’s now another reason to swipe your loyalty card. The supermarket has rolled out a new rewards system called … [Read more...]

Experian’s new credit score changes explained – and what it really means for you

by Ricky Willis · updated 5 November 2025

Person checking their new Experian credit score on a laptop

What’s happening to your Experian credit score Experian is updating how it works out your credit score. The range is being stretched from 0–999 to 0–1,250, … [Read more...]

The real cost of buy now, pay later this Christmas

by Ricky Willis · updated 3 November 2025

A person shops online for Christmas gifts on a laptop showing a “Buy now, pay later” option, surrounded by wrapped presents and warm festive lights.

When you're trying to make Christmas special but money's tight, buy now, pay later can look like a lifeline. It promises no interest, no fees and the chance … [Read more...]

How to get free or cheap school shoes for kids in the UK

by Ricky Willis · updated 3 November 2025

Group of school children sitting on a brick wall wearing school uniforms and black school shoes, showing affordable footwear options for the new term.

When your child outgrows their school shoes faster than you can say “back to school,” the cost soon adds up. A decent pair can easily set you back £30 or more, … [Read more...]

New Look launches free loyalty club with weekly discounts and member perks

by Ricky Willis · updated 3 November 2025

New Look store front

High street fashion chain New Look has officially launched Club New Look, its first-ever loyalty scheme, and it’s completely free to join. The retailer, … [Read more...]

How 28 million people are using AI to manage their money

by Ricky Willis · updated 3 November 2025

Person using a budgeting app with AI tools to manage money at home.

Artificial intelligence (AI) isn’t just for tech experts anymore. According to Lloyds Bank’s new Consumer Digital Index, more than 28 million UK adults now use … [Read more...]

Kids can get £20 free when they open a NatWest Adapt account

by Ricky Willis · updated 2 November 2025

Natwest logo on a solid purple background

If you’ve got a child aged 11 to 17, NatWest is offering a simple way to give them a little boost and teach them how to manage money at the same … [Read more...]

10 charities and schemes offering cost of living help this winter

by Ricky Willis · updated 13 November 2025

Volunteers sort food bank donations, placing tins and packets into boxes at a community centre, ready to help families in need this winter.

When the temperature drops and bills rise, it can feel like you're fighting a losing battle. Many families are cutting back on heating, skipping meals, or … [Read more...]

How to get free or cheap winter coats for kids this year

by Ricky Willis · updated 3 November 2025

A father helps his young daughter zip up her yellow winter coat outdoors, with a rail of colourful children’s coats in the background on an autumn day.

When the cold weather hits, a warm coat stops being a nice extra and becomes a must. But when prices are climbing and kids seem to grow overnight, even finding … [Read more...]

Free energy gadgets you can get now to help cut your bills this winter

by Ricky Willis · updated 2 November 2025

Family checking smart meter readings after using free energy-saving gadgets.

As temperatures drop and bills rise, many households are looking for ways to keep warm without watching the meter spin. The good news is there are loads of … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe