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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Where can I use my Blue Light Card? Discounts list 2025

by Ricky Willis · updated 16 September 2025

blue light card

A Blue Light Card unlocks exclusive discounts for the NHS, emergency services, social care sector, and armed forces, as well as other workers. Here's where you … [Read more...]

£18 million in Tesco Clubcard vouchers about to expire – use them or lose them!

by Ricky Willis · updated 12 November 2024

holding a Tesco Clubcard in from of a fridge

Don't let your savings slip away! £18 million in Clubcard vouchers are about to expire. Act now and you can still use them to get up to double their … [Read more...]

Free Santa letter workshop at The Entertainer

by Ricky Willis · updated 12 November 2024

This Christmas, why not add a little extra magic to the festive season for your little ones with a special workshop offered by The Entertainer? This toy … [Read more...]

Watch out for these common coupon scams to keep your wallet safe

by Ricky Willis · updated 12 November 2024

We all love a good deal, and coupons can be a fantastic way to stretch your money further. But, unfortunately, some people use fake coupons to trick others, … [Read more...]

Which UK supermarket offers the best value fashion? Can you guess…

by Ricky Willis · updated 31 October 2024

In today’s challenging financial times, many families are looking for ways to save on essentials – including clothing. Supermarkets are stepping up to … [Read more...]

How to earn a £1,200 bonus with Help to Save – new changes you need to know!

by Ricky Willis · updated 31 October 2024

If you’re looking for an extra way to build up some savings, the Government’s Help to Save account might be just the thing. Thanks to October's Budget, … [Read more...]

Aldi unveils early Black Friday bargains across tech and gadgets

by Ricky Willis · updated 31 October 2024

Aldi is getting into the festive spirit early this year with its exclusive black friday deals, making it easier for shoppers to find affordable, high-tech gifts … [Read more...]

How to get a free Popeyes chicken sandwich and drink this autumn

by Ricky Willis · updated 30 October 2024

Looking to score a free lunch? Right now, Popeyes UK has a tasty offer where you can win a free chicken sandwich and a drink simply by signing up on their … [Read more...]

2025 benefits and state pension increases: what you need to know

by Ricky Willis · updated 30 October 2024

A couple sitting at the table looking at paperwork

The 2024 Budget brings some welcomed news for millions in the UK, as several benefits and the state pension will see an increase in line with inflation and wage … [Read more...]

Major changes to carer’s allowance in 2024: what this means for you

by Ricky Willis · updated 30 October 2024

In the latest Budget, the government has announced a significant change to the Department for Work and Pensions (DWP) Carer's Allowance, affecting the many … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe