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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Christmas Mince Pies Recipe – 9p each

by Ricky Willis · updated 15 March 2022

vegetarian mince pies recipe

This budget mince pie recipe will leave you wanting for more. Have fun with the family making Christmas mince pies with this kid-friendly recipe. Is it … [Read more...]

FREE Mince Pie and Hot Drink For All Senior Citizens at Morrisons Cafe

by Ricky Willis · updated 21 November 2019

free mince pies

To get in the festive spirit early, Morrisons Cafe is giving away free mince pies and hot drinks to senior citizens on Tuesday 3 December 2019. Morrisons … [Read more...]

Here’s How to Get Free McDonalds Fries This Friday

by Ricky Willis · updated 20 November 2019

Mcdonald free fries

For one day only, you’re able to get French fries from McDonald’s absolutely free at hundreds of their restaurants across the UK. This Friday (22 … [Read more...]

Electrical ideas to give your home an instant high-end update on a budget

by Ricky Willis · updated 17 January 2020

glass lamps

Are you planning on giving your living space a much-needed update? Perhaps you’re starting a renovation project, designing a new build or taking on your first … [Read more...]

A penny saved is a penny earned: practical saving tips for your next grocery trip

by Ricky Willis · updated 10 December 2019

woman shopping in fruit and veg aisle

Did you know that the average household in the UK spends £60.60 per week on groceries? You'll be looking at around £250 a month, but the amount does vary up … [Read more...]

Cheaper alternatives to Sky TV, Virgin and BT, so you can ditch your expensive TV subscription

by Ricky Willis · updated 2 March 2023

As purse strings get tighter, expensive TV subscriptions get cut from the household budget first. However, we no longer need to miss out when there are cheaper alternatives to Sky.

As purse strings get tighter, expensive TV subscriptions get cut from the household budget first. However, we no longer need to miss out when there are cheaper … [Read more...]

Resist spending temptation with these effective tips

by Ricky Willis · updated 7 December 2019

woman with shopping bags

Sticking with your budget may prove to be a challenging feat, especially if a certain special occasion or the holidays are just around the corner. More often … [Read more...]

How to make money as a college student

by Ricky Willis · updated 3 August 2021

woman studying with a laptop

Money is always a sensitive issue for every student because it is always not enough. Sooner or later, the question of earning some extra income becomes … [Read more...]

1p Saving Challenge – tips to save successfully

by Ricky Willis · updated 24 October 2022

Many people started the 1p saving challenge at the beginning of the year but a few people have started to struggle. Don’t get put off – here are some tips to keep you on track so you can still save £667.95 by the end of the year.

Many people started the 1p saving challenge at the beginning of the year but a few of you have started to struggle. Don’t get put off – here are some tips to … [Read more...]

12 tips for holidaying on a shoestring

by Ricky Willis · updated 15 March 2022

Holiday on a shoestring

Everyone loves going on holiday, but there's no getting away from it: some of the most magical travel experiences come at a price. But there are ways to … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe