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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

M&S lucky lunch is back – here’s how to bag a free £10 lunch

by Naomi Willis · updated 24 August 2025

m and s lucky lunch

M&S Lucky Lunch is back! Buy a sandwich and you could win a golden ticket worth £10 to spend on lunch. Here’s how to claim your free food. M&S … [Read more...]

Universal Credit days out – access top London attractions from just £1

by Naomi Willis · updated 22 August 2025

cartoon of beefeaters

Planning a trip to London? Get cheaper, discounted tickets for days out at the London Zoo, Tower of London and more when you claim certain benefits! Having … [Read more...]

Energy habits are lighting the fuse for family arguments

by Naomi Willis · updated 17 August 2025

cartoon of people arguing with electricity sparks above them

Are your energy habits causing more than just high bills? A study has shown that families argue more than once a week about leaving the lights on. Do you … [Read more...]

Poundland Perks loyalty app is closing: here’s what you need to know

by Naomi Willis · updated 13 August 2025

poundland perks

Poundland is closing its Perks loyalty app and stopping online orders in September 2025. Find out what’s changing, and when to spend your … [Read more...]

EDF Sunday Saver: earn free electricity just by being a bit clever with your kettle

by Naomi Willis · updated 5 August 2025

boiling kettle

Cut your energy bill with EDF’s Sunday Saver. Shift your weekday electricity use and earn up to 16 free hours to use on Sunday. Here’s how it works. EDF … [Read more...]

Poundland Perks: is it worth signing up for their new loyalty app?

by Naomi Willis · updated 13 August 2025

poundland perks

Poundland Perks app is closing from September 2025! Poundland Perks is the new loyalty app helping you earn points and save money every time you shop. … [Read more...]

TopCashback Summer Treats Cashback Giveaway – daily clues and answers 2025

by Naomi Willis · updated 4 August 2025

topcashback summer treats

Here are all the daily clues and answers for TopCashback Summer Treats 2025 – there’s an instant-win prize fund of £30,000! Topcashback Sweet Treats was … [Read more...]

TopCashback pauses Summer Treats after major prize glitch

by Naomi Willis · updated 31 July 2025

topcashback summer treats

TopCashback’s Summer Treats game has been paused after a major prize glitch showed winnings up to 75x higher than intended. The game will relaunch with double … [Read more...]

Iceland’s interest‑free food loans are back

by Naomi Willis · updated 30 July 2025

iceland home delivery

Iceland’s interest‑free Food Club loans are back. Here’s how to use them (without getting burned) if the food shop is breaking your budget. The summer … [Read more...]

Tesco is giving away free fruit for kids this summer

by Naomi Willis · updated 30 July 2025

young girl holding an apple in her hands about to eat it

Tesco is giving away free fruit for kids from 4 – 17 August 2025. Here’s how to grab it, plus tips to earn extra Clubcard points and save on snacks. Kids … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe