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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Autumn Budget 2025: confirmed changes and what they mean for your money

by Naomi Willis · updated 25 November 2025

Person opening an empty wallet at a kitchen table with loose coins, a bill and a mug of tea nearby.

A simple guide to the 2025 Autumn Budget with confirmed measures, and how the changes could affect your household finances. I am certainly waiting eagerly … [Read more...]

What is an average salary in the UK?

by Naomi Willis · updated 21 November 2025

graphic of a pound coin above arrows getting bigger

Wondering what the average UK salary is in 2025? If so, you're not alone. A common trait amongst Brits is that we don't like talking about money and how much … [Read more...]

Coca Cola Truck Christmas tour dates 2025

by Naomi Willis · updated 25 November 2025

coca cola truck

Holidays are coming! The Coca-Cola Christmas Truck tour dates run across the UK from November to December. Does it even feel like Christmas if you don't … [Read more...]

What are the average household bills each month? 11 average UK household bills

by Naomi Willis · updated 20 November 2025

A Woman Computing Bills while Holding a Pencil

We all know that bills can be a real pain. But just how much do they cost each month on average? In this blog post, we'll take a look at the average UK … [Read more...]

100 Envelope Challenge – how much you can save and how to start

by Naomi Willis · updated 20 November 2025

graphic of stacked green and orange envelopes on a light blue background

Money saving challenges are a great way to focus towards a goal and give your savings a boost. There are loads of money saving tips and challenges around - … [Read more...]

How to spot a scam side hustle before you get pulled in

by Naomi Willis · updated 18 November 2025

A person sitting at a kitchen table looking at a phone message about a high-paying side hustle, checking if it is a scam.

Spot scam side hustles before you lose money. Simple checks, real red flags and the latest UK scam trends to help you stay safe when earning extra … [Read more...]

How to dry clothes indoors quickly without a dryer

by Naomi Willis · updated 13 November 2025

laundry graphic

A tumbler dryer might be a quick way to dry clothes indoors, but it is expensive to buy and run and can take up a lot of room. Cold winter weather is … [Read more...]

Report empty and derelict houses and earn up to £10,000!

by Naomi Willis · updated 13 November 2025

derelict building icon

Report derelict and empty houses to earn up to £10,000. You can improve your community while making extra cash. Derelict houses are more than just an … [Read more...]

Iceland’s interest‑free food loans are back

by Naomi Willis · updated 13 November 2025

iceland home delivery

Iceland’s interest‑free Food Club loans are back. Here’s how to use them (without getting burned) if the food shop is breaking your budget. The Christmas … [Read more...]

One of the kindest gifts you can leave to your family is a plan

by Naomi Willis · updated 8 November 2025

Talking about death can feel difficult but ultimately, it’s caring. Here’s why making funeral plans early may save your family from unnecessary worries, money, … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe