As the self assessment deadline gets closer, HMRC scams start doing the rounds again. Emails, texts and even letters that look official land on doormats and … [Read more...]
Naomi Willis author profile
Naomi Willis
Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.
After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.
Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.
Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.
A once-a-year money check most families forget (with rough savings)
Most money stress doesn’t come from one big mistake. It comes from lots of small things quietly ticking along in the background. This is a once-a-year money … [Read more...]
The January bills reality check: the traffic light method that works
January has been given the wrong job. It’s treated as the month where you fix your money, undo December, clear debt, and start fresh. And that’s why it … [Read more...]
Weekly shop vs little and often: which costs more?
Most people do not necessarily choose how they do their food shop. They fall into a pattern. A quick stop after work. A top-up on the way home. A “just one … [Read more...]
How to recover financially after December
January has a very specific feeling. The bank app gets opened, closed, then opened again. The food shop feels bigger than usual, yet the cupboards somehow … [Read more...]
The subscriptions many people forget they’re still paying for
A woman bought a pair of leggings online. What she didn’t realise was that she’d also signed up to a subscription. The payments were small, easy to miss, and … [Read more...]
How many hours of work does your weekly food shop really cost?
Food shopping is where money pressure shows up first. Not because people are careless. Not because they don’t budget. But because it’s one of the few … [Read more...]
New contactless changes sound helpful – but they could trip some people up
The FCA plans to give banks more freedom over contactless limits. Here’s what it means, the good and bad, and how it could affect your spending. What has … [Read more...]
Where kids eat free or £1 over the Christmas holidays 2025
Eating out over the Christmas holidays can get expensive fast, especially with the kids at home for weeks. The good news is there are still loads of … [Read more...]
This job email fooled people – here’s how to spot the signs
Why these job emails feel so convincing Some job offer emails feel good to receive. They use your name, mention skills you already have, and sound like … [Read more...]
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