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Naomi Willis author profile

Naomi Willis

Naomi Willis from Skint Dad

Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.

After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.

Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.

Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.

Meet the rest of the Skint Dad team.

How to avoid supermarket voucher scams (and what’s actually real)

by Naomi Willis · updated 16 December 2025

asda vouchers

Free supermarket vouchers sound great, especially when money’s tight. But while there are some brilliant, genuine giveaways out there, there are also tons … [Read more...]

New council tax rules could mean smaller monthly payments for millions

by Naomi Willis · updated 24 June 2025

cartoon graphic of couple sitting on a sofa watching TV

A major shake-up to how council tax is billed and collected is on the cards, and it could be great news for working families, those on tight budgets, and anyone … [Read more...]

£150 winter energy discount extended – here’s who now gets it

by Naomi Willis · updated 19 June 2025

person looking at energy bill

More people than ever are set to get a helping hand with their energy bills this winter, without needing to do anything. The government has confirmed that … [Read more...]

Co-op offers free £10 shopping boost after cyber attack

by Naomi Willis · updated 18 June 2025

coop bag

After being hit by a cyber attack that exposed customer data and caused chaos in stores, the Co-op is now handing out a £10 thank you to members as a bit of a … [Read more...]

Get £150 for uniform with a school clothing grant from GroceryAid

by Naomi Willis · updated 17 June 2025

cartoon of school maths equipment and an applie

Applications are closed for 2025. GroceryAid's school uniform grant helps low-income families with £150 towards the cost of school uniforms. The … [Read more...]

Half a million more children to get free school meals – is your child one of them?

by Naomi Willis · updated 4 June 2025

apply for free school meals

From September 2026, the rules around free school meals are changing, and it could mean big savings for thousands of households. Here’s what you need to … [Read more...]

Teeth care essentials from first tooth to permanent teeth

by Naomi Willis · updated 12 December 2025

toothpaste in a smile

Every dad wants to be able to help their little ones get the right start in life, and every dentist wants to play their part. The problem is that, all too … [Read more...]

Can you really save money with Too Good To Go?

by Naomi Willis · updated 1 June 2025

Too Good To Go Magic Bags

Can Too Good To Go save you money on food? Here’s how it works, real-life tips, and what to expect in a Magic Bag: the good, the bad, and the questionable … [Read more...]

Why your family needs a “safe word” now more than ever (and no, it’s not weird)

by Naomi Willis · updated 16 December 2025

unknown phone call

Scammers are using AI to deepfake and clone voices and trick families into sending money. Here’s how a simple family “safe word” could protect you. When we … [Read more...]

Why getting landlord insurance is the best financial move to make

by Naomi Willis · updated 14 September 2025

Person Holding Silver Key

So, you’ve found the perfect place, run the numbers, and are officially ready to become a landlord. That’s a huge step toward building real wealth and a steady … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe