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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Half a million parents left without Child Benefit payment after HMRC technical issue

by Naomi Willis · updated 3 June 2024

money missing

Half a million parents have been left without their Child Benefit payment, creating stress and uncertainty for families across the UK. This disruption, … [Read more...]

Supermarket offers, deals and bargains this week at Aldi, Asda, Iceland, Lidl, Morrisons, Sainsbury’s, Tesco and more

by Naomi Willis · updated 1 June 2024

Supermarket

Here are the latest supermarket offers to save you money on your food shop. Find out about food and drinks offers, deals, and bargains you can get at the … [Read more...]

Brew-tiful giveaway: win a year’s supply of Yorkshire Tea!

by Naomi Willis · updated 29 May 2024

1400 bags of Yorkshire tea with the word "win" over it

There's nothing quite like the comfort of a steaming cuppa, especially when it's on the house! Well, hold onto your mugs because we've got some exciting news … [Read more...]

Latest Co-op deals and offers this week

by Naomi Willis · updated 1 June 2024

coop bag

Here are the latest Co-op deals and offers this week so you can get great value and the best buys on your food shop. Co-op isn't necessarily seen as one of … [Read more...]

The Pocket Money Pitch: one parent’s savvy £0 to £10 challenge

by Naomi Willis · updated 26 May 2024

icon showing a child's hand adding a silver coin to a savings jar

One parent’s clever £0 to £10 pocket money pitch teaches kids responsibility, self-worth, and the value of their contributions each week. Pocket money is … [Read more...]

McDonald’s Surprize Fries: peel and win game 2024

by Naomi Willis · updated 23 May 2024

mcdonalds surprize fries uk

McDonald’s new peel-to-win game gives you the chance to win food, merch and cash prizes. McDonald’s Surprize Fries is a brand new promotion starting from … [Read more...]

Government wants us to prepare for emergencies with stocks of food and water

by Naomi Willis · updated 22 May 2024

how would you prepare for an emergency

A government campaign suggests that we should have food, water, and emergency supplies ready in case of an emergency or crisis. The government is advising … [Read more...]

Top 10 cheapest places to live in the UK

by Naomi Willis · updated 21 May 2024

relocation icon with money

Whether you want to buy or are renting, we've found the cheapest places to live in the UK so you can stretch your budget as far as possible. We often … [Read more...]

New Universal Credit rule means you may need to increase your working hours

by Naomi Willis · updated 20 May 2024

cartoon of a calculator resting on top of notes and coins

New rules mean that more than 180,000 people on Universal Credit will need to work more hours or risk losing their benefits. Here’s what you need to know … [Read more...]

Record number of people cannot afford food

by Naomi Willis · updated 15 May 2024

hungry thinking icon

Record number of food parcels given by food banks. Our tips will help you find out what to do if you have no food. Most people have needed to use food … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe