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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

AI scams: the tricks fraudsters are using right now

by Naomi Willis · updated 3 November 2025

Chat Bot with AI

AI scams are on the rise. From voice cloning to deepfakes, here’s how to spot the warning signs and protect your money. Artificial Intelligence (AI) is … [Read more...]

Tesco launches “Tesco Tuesdays” – see the latest films for just £2.50 in Clubcard vouchers

by Naomi Willis · updated 9 October 2025

Tesco Tuesdays

Tesco Clubcard members can now get Cineworld cinema tickets for just £2.50 in Clubcard vouchers every Tuesday. Here’s how the new Tesco Tuesdays deal works and … [Read more...]

On Universal Credit? How to get £1,200 in tax free bonuses

by Naomi Willis · updated 1 October 2025

Help to Save scheme piggy bank

Join the Help to Save scheme and you could get up to £1,200 of bonus tax-free money from the government to use as an emergency fund or on whatever you … [Read more...]

Wetherspoon knocks 7.5% off food and drink for one day only

by Naomi Willis · updated 17 September 2025

drinks

If you fancy a cheaper pint or a plate of pub grub, Wetherspoon is knocking 7.5% off food and drink prices for one day only. On Thursday 18 September, the … [Read more...]

Clear! app review: the receipt‑scanning app that actually pays you

by Naomi Willis · updated 16 September 2025

clear receipt app

Turn receipts into rewards with the Clear! app. Snap, earn, and cash out gift cards. Surveys and referral bonuses boost your earnings. If you’ve ever … [Read more...]

100 day Christmas Challenge: save £100 and cut the stress before the big day

by Naomi Willis · updated 16 September 2025

christmas money present

Save £100 in 100 days with the Skint Dad Christmas challenge. Simple daily steps to spread the cost, clear clutter, and cut festive stress. Christmas … [Read more...]

Morrisons Café now gives 10% off with a Blue Light Card

by Naomi Willis · updated 16 September 2025

Morrisons match and more changes

Morrisons Cafés now offer 10% off for Blue Light Card holders. Here’s how to claim your saving. Morrisons has launched a new perk for Blue Light Card … [Read more...]

Qmee pays you to search the internet

by Naomi Willis · updated 16 September 2025

piggy bank

Earn cash with Qmee for searches you already do on Google and more. There's no minimum cash-out to PayPal. We all spend hours searching the internet every … [Read more...]

Next sale dates 2025 and how to book an early VIP slot

by Naomi Willis · updated 16 September 2025

finding the best bargains

Queuing up from midnight or trying to get a VIP slot - getting deals during a Next sale is getting harder, but don't fret. We share the dates for the upcoming … [Read more...]

7 million households say no thanks to free cash

by Naomi Willis · updated 14 September 2025

british money

Over £24.1 billion in benefits went unclaimed in 2025. Find out what support is being missed, who’s losing out, and how to check if you’re entitled to money … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe