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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

7 high-paying alternatives to Prolific in the UK

by Naomi Willis · updated 14 September 2025

typing opinion on laptop

Looking for Prolific alternatives? These UK-friendly sites pay for your time, from quick surveys to high-paying research interviews. I’ve made no secret of … [Read more...]

Best birthday freebies to celebrate in style (and for free) in 2025

by Naomi Willis · updated 2 September 2025

Celebrate with the best birthday freebies, from food to gifts to meals and drinks. Enjoy free birthday stuff all year round. You don’t need gifts when you … [Read more...]

Tesco clothing sale 2025 – 25% off F&F sale dates

by Naomi Willis · updated 28 August 2025

tesco f and f poster

Pick up an absolute bargain with the Tesco clothing sale where you can get 25% off F&F - find out the next sale dates to get the best deals. The Tesco … [Read more...]

Lowell Portfolio I Ltd loses FCA authorisation – what it really means for your debts

by Naomi Willis · updated 28 August 2025

A Woman's Hand open an Empty Purse for Money

Lowell Portfolio I Ltd has lost its FCA authorisation, but this doesn’t mean your debt is wiped. Here’s what the change actually means, why your repayments … [Read more...]

M&S lucky lunch is back – here’s how to bag a free £10 lunch

by Naomi Willis · updated 24 August 2025

m and s lucky lunch

M&S Lucky Lunch is back! Buy a sandwich and you could win a golden ticket worth £10 to spend on lunch. Here’s how to claim your free food. M&S … [Read more...]

Universal Credit days out – access top London attractions from just £1

by Naomi Willis · updated 22 August 2025

cartoon of beefeaters

Planning a trip to London? Get cheaper, discounted tickets for days out at the London Zoo, Tower of London and more when you claim certain benefits! Having … [Read more...]

McDonald’s Monopoly 2025 – tips to win big!

by Naomi Willis · updated 9 September 2025

mcdonalds-french-fries

McDonald's Monopoly 2025 - here's everything you need to know to win big. The sticker collecting game has prizes including £100k cash, a holiday, free food and … [Read more...]

Energy habits are lighting the fuse for family arguments

by Naomi Willis · updated 17 August 2025

cartoon of people arguing with electricity sparks above them

Are your energy habits causing more than just high bills? A study has shown that families argue more than once a week about leaving the lights on. Do you … [Read more...]

Poundland Perks loyalty app is closing: here’s what you need to know

by Naomi Willis · updated 13 August 2025

poundland perks

Poundland is closing its Perks loyalty app and stopping online orders in September 2025. Find out what’s changing, and when to spend your … [Read more...]

EDF Sunday Saver: earn free electricity just by being a bit clever with your kettle

by Naomi Willis · updated 5 August 2025

boiling kettle

Cut your energy bill with EDF’s Sunday Saver. Shift your weekday electricity use and earn up to 16 free hours to use on Sunday. Here’s how it works. EDF … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
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  • Subscribe