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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

How to find lost money, bank accounts and missing cash

by Naomi Willis · updated 2 November 2025

cartoon man standing next to a sign post with the words bank account, pension, premium bonds, while looking lost

With the cost of living at an all-time high, finding lost money can be a godsend! And I'm not just talking about looking down the back of the sofa for a few … [Read more...]

Can’t afford Christmas? Here’s what to do…

by Naomi Willis · updated 2 November 2025

coins in a Christmas savings jar

It’s getting colder, it’s getting darker, and the shops are full of Christmas decorations and general tat that no one really wants but seem to end up in a … [Read more...]

Asda cafe £1 “winter warmer” meal deal

by Naomi Willis · updated 30 October 2025

asda cafe

Asda has relaunched its £1 deal to get a "winter warmer" soup, a roll, and unlimited tea or coffee in over 200 of its cafes for the over 60s. Rising costs … [Read more...]

When to book supermarket Christmas delivery slots for 2025

by Naomi Willis · updated 29 October 2025

Supermarket Christmas delivery slots for 2025 are opening. Find out when you can order food, how much delivery will cost and when they'll take the … [Read more...]

How to keep warm without heating or radiators

by Naomi Willis · updated 27 October 2025

cartoon of a woman sitting in a chair with crossed legs. She has a blanket over her shoulders and is holding a red mug.

Tips to 'Heat the Human, Not the Home' - effective, budget-friendly ways to keep warm while saving on heating bills. There's a definite chill in the air, … [Read more...]

AI scams: the tricks fraudsters are using right now

by Naomi Willis · updated 3 November 2025

Chat Bot with AI

AI scams are on the rise. From voice cloning to deepfakes, here’s how to spot the warning signs and protect your money. Artificial Intelligence (AI) is … [Read more...]

Tesco launches “Tesco Tuesdays” – see the latest films for just £2.50 in Clubcard vouchers

by Naomi Willis · updated 9 October 2025

Tesco Tuesdays

Tesco Clubcard members can now get Cineworld cinema tickets for just £2.50 in Clubcard vouchers every Tuesday. Here’s how the new Tesco Tuesdays deal works and … [Read more...]

On Universal Credit? How to get £1,200 in tax free bonuses

by Naomi Willis · updated 1 October 2025

Help to Save scheme piggy bank

Join the Help to Save scheme and you could get up to £1,200 of bonus tax-free money from the government to use as an emergency fund or on whatever you … [Read more...]

Wetherspoon knocks 7.5% off food and drink for one day only

by Naomi Willis · updated 17 September 2025

drinks

If you fancy a cheaper pint or a plate of pub grub, Wetherspoon is knocking 7.5% off food and drink prices for one day only. On Thursday 18 September, the … [Read more...]

Clear! app review: the receipt‑scanning app that actually pays you

by Naomi Willis · updated 16 September 2025

clear receipt app

Turn receipts into rewards with the Clear! app. Snap, earn, and cash out gift cards. Surveys and referral bonuses boost your earnings. If you’ve ever … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe