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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

50+ best side hustles you can start in 2025 (UK edition)

by Naomi Willis · updated 27 March 2025

side hustle ideas

Do you have some spare time and are looking for a way to earn extra cash? A side hustle may be the best option for you!  Side hustles are a great way … [Read more...]

25% off wine: supermarket wine offers and cheap deals

by Naomi Willis · updated 13 November 2024

Here you will find all the best supermarket wine offers from Tesco, Asda, Sainsbury's, Morrisons, and Aldi, including 25% off wines, deals on Prosecco and … [Read more...]

Get a free National Trust day pass for your family day out this winter!

by Naomi Willis · updated 31 October 2024

national trust sign

For a short time, you can claim a free National Trust pass worth around £35 to be used at sites nationwide for a free day out with family or friends. Are … [Read more...]

£1.50 5kg Lidl ‘Waste Not’ fruit and veg boxes

by Naomi Willis · updated 31 October 2024

Lidl worker holding a Waste Not box

In a bid to cut down on food waste, Lidl has joined the ranks of Morrisons and Asda to start selling wonky fruit and veg boxes. Their "Waste Not" boxes … [Read more...]

Five tasty ways to use up your pumpkin leftovers

by Naomi Willis · updated 31 October 2024

Carved pumpkins on a table

After carving your pumpkin, don’t let those insides go to waste! Here are five easy ideas to reduce waste and give those pumpkin leftovers a new … [Read more...]

Bank switch offers – get up to £200 for free to change accounts

by Naomi Willis · updated 29 May 2025

cartoon of four different colour bank cards

Free £200 when you switch bank accounts! Find the best current offers and tips for a smooth and hassle-free switch. Are you tired of sticking with the same … [Read more...]

Amazon Shopper Panel – earn by sharing receipts from other shops

by Naomi Willis · updated 29 October 2024

hands holding phone showing amazon shopper panel app

Earn money every month by taking photos of non-Amazon receipts and taking short surveys with the Amazon Shopper Panel app. Similar to other apps where you … [Read more...]

Farmfoods offers, vouchers and latest deals this week

by Naomi Willis · updated 29 October 2024

man in a Farmfoods uniform starting outside the supermarket

Farmfoods offers great deals on frozen and fresh food. Here are the latest offers, vouchers and coupons to save you money on your food shop. Farmfoods … [Read more...]

How to dry clothes indoors quickly without a dryer

by Naomi Willis · updated 23 September 2024

laundry graphic

A tumbler dryer might be a quick way to dry clothes indoors, but it is expensive to buy and run and can take up a lot of room. Cold winter weather is … [Read more...]

Free £5 with Asda Rewards “First Scan Bonus” offer

by Naomi Willis · updated 10 September 2024

asda rewards in store banner

Asda Rewards' "First Scan Bonus" is back! Download and scan for the first time to receive a free £5 in your Cashpot. Limited time only! Asda has … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe