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Naomi Willis author profile

Naomi Willis

Naomi Willis from Skint Dad

Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.

After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.

Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.

Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.

Meet the rest of the Skint Dad team.

Easy ways to make money as a dog owner in the UK

by Naomi Willis · updated 2 December 2025

Jack Russel terrier dog resting on laptop

Simple and genuine ways dog owners in the UK can earn extra cash, from pet apps to renting out dog gear and small local jobs. Having a dog is one of life’s … [Read more...]

Something you want, something you need – the 4 Christmas gift rule

by Naomi Willis · updated 1 December 2025

Something you want, something you need - the 4 Christmas gift rule

4 Christmas gift rule 'something you want, something you need' - download and use the free printable and start a new family tradition. I love Christmas - … [Read more...]

Return pallets UK: how to buy them and actually make money from them

by Naomi Willis · updated 28 November 2025

Person checking items from a return pallet inside a garage before reselling them.

Shops across the UK get mountains of returns and leftover stock every single day. They can’t test, clean or repackage it all, so a lot of it gets bundled … [Read more...]

Aldi is giving away lickable pigs in blankets wrapping paper – here’s how to get it

by Naomi Willis · updated 28 November 2025

woman licking Aldi pigs in blankets wrapping paper

Aldi has launched the world’s first lickable pigs in blankets wrapping paper. Here’s how it works and how to get a free roll. Aldi has just launched … [Read more...]

Autumn Budget 2025: confirmed changes and what they mean for your money

by Naomi Willis · updated 27 November 2025

Person opening an empty wallet at a kitchen table with loose coins, a bill and a mug of tea nearby.

A simple guide to the 2025 Autumn Budget with confirmed measures, and how the changes could affect your household finances. The Government already revealed … [Read more...]

What is an average salary in the UK?

by Naomi Willis · updated 21 November 2025

graphic of a pound coin above arrows getting bigger

Wondering what the average UK salary is in 2025? If so, you're not alone. A common trait amongst Brits is that we don't like talking about money and how much … [Read more...]

Coca Cola Truck Christmas tour dates 2025

by Naomi Willis · updated 14 December 2025

coca cola truck

Holidays are coming! The Coca-Cola Christmas Truck tour dates run across the UK from November to December. Does it even feel like Christmas if you don't … [Read more...]

What are the average household bills each month? 11 average UK household bills

by Naomi Willis · updated 20 November 2025

A Woman Computing Bills while Holding a Pencil

We all know that bills can be a real pain. But just how much do they cost each month on average? In this blog post, we'll take a look at the average UK … [Read more...]

100 Envelope Challenge – how much you can save and how to start

by Naomi Willis · updated 20 November 2025

graphic of stacked green and orange envelopes on a light blue background

Money saving challenges are a great way to focus towards a goal and give your savings a boost. There are loads of money saving tips and challenges around - … [Read more...]

How to spot a scam side hustle before you get pulled in

by Naomi Willis · updated 18 November 2025

A person sitting at a kitchen table looking at a phone message about a high-paying side hustle, checking if it is a scam.

Spot scam side hustles before you lose money. Simple checks, real red flags and the latest UK scam trends to help you stay safe when earning extra … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe