Why a skill makes a better Christmas gift

Every Christmas, many families spend money on presents that feel like the right choice at the time but do not last. They are opened, thanked for, and then slowly forgotten.

This is backed up by research. Around 3 in 5 people in Britain receive unwanted gifts at Christmas, with the total value estimated at £1.27 billion.

That is a lot of money spent on things that never really earn their keep.

The research compiled by FindTutors looked at gift habits, online search trends, and interest in skills and experience-based presents.

The message is clear. More people are moving away from stuff and towards gifts that do something.

The real cost of unwanted gifts

When a present goes unused, the cost does not stop with the price tag.

Unwanted gifts often become clutter, then waste. Around 25 million children’s toys given at Christmas are thought to be neglected by the end of January.

Add wrapping paper, packaging, and broken items, and festive waste quickly piles up.

For families already watching their spending, this matters.

A £25 or £30 gift that never gets used is money that could have helped with food shopping, heating, or easing the pressure in January.

It is no surprise that many households are starting to question whether more presents really mean a better Christmas.

Read next: Something you want, something you need – the 4 Christmas gift rule

Why experience and skill gifts are growing in popularity

Searches for gift experiences have increased threefold since 2004, and experience vouchers are now one of the fastest-growing gift options.

This includes music lessons, language tutoring, sports coaching, cooking classes, and creative workshops.

These gifts are used over time, not shoved in a cupboard. They are often remembered long after Christmas Day has passed.

They can also be easier to plan and budget for. A short course or a few lessons can cost less than a big toy or gadget, while still feeling personal and thoughtful.

Why skills can work better than toys for children

For children, skill-based gifts often last longer than toys.

Educational psychologists say experiences support emotional and thinking skills over time.

Toys can bring a burst of excitement, but it often fades quickly. Experiences build confidence, curiosity, and learning over weeks or months.

Skills such as music, languages, coding, or creative arts help children practise problem-solving, patience, and self-expression.

Progress feels earned, which can be far more satisfying than a toy that loses its appeal after a few days.

Adults are asking for skills too

This shift is not just about children.

Many adults want to learn something new, explore a hobby, or build skills that could help with work or wellbeing.

Learning does not have to mean exams or long courses. It can start small and fit around everyday life.

FindTutors’ data shows a growing demand for skills in languages, music, technology, graphic design, sports, and the arts.

These skills can boost confidence, offer a break from daily stress, and sometimes open up new opportunities.

They also remind people that it is never too late to start.

What makes a good skill-based gift

You do not need to overthink it.

The best skill-based gifts usually link to an existing interest or something the person has mentioned in passing. Keeping the commitment small makes it less risky and more affordable.

Simple options include:

• A short course or beginner lessons
• A voucher tied to a hobby they already enjoy
• A small block of sessions rather than a long sign-up

Are skill-based gifts better value?

They are not always cheaper, but they often give more back.

A £40 toy that gets ignored after a few weeks is poor value. A £40 set of lessons used over months usually goes much further.

There are fewer extra costs, too. No batteries, fewer replacements, and less pressure to buy add-ons. That can make a real difference when budgets are stretched.

A simpler way to think about Christmas spending

For families trying to keep costs under control, this shift is about practicality, not trends.

Buying fewer presents that last longer can reduce waste, save money, and ease the financial hangover that often follows Christmas.

Skill-based gifts fit well with that approach because they focus on use rather than just appearance.

You do not need to spend more or be clever. Sometimes, one thoughtful gift that grows over time is worth far more than a pile of presents that are forgotten before January is over.