Big changes are taking place – again – for Blue Light Card discount holders who use their discount as part of Asda Rewards.
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Asda and Blue Light Card have once again overhauled the discount scheme for shoppers.
From 15 June 2023, Blue Light Card holders will continue to receive a 10% Cashpot benefit, but you will no longer be able to get it on your entire shop.
You will still be able to earn Asda Rewards (as usual) and take part in their Missions etc.
Changes to Asda Blue Light Card discount
The discount scheme has not long been set up, and now Asda and Blue Light Card are restricting how you get your discount.
They are reducing what you can get your 10% cash pot benefit on.
As part of “ongoing evolution”, Asda has announced that Blue Light Card holders will only receive a 10% Cashpot benefit on all fresh products across their stores.
You will not be able to get the 10% Cashpot benefit on anything else (other than general offers run for all Asda Rewards users).
Any non-fresh products are excluded from the offer from 15 June 2023.
Like other Asda Rewards users, you can still earn Asda Pounds on non-fresh food, clothing, health and beauty, household, entertainment, and homeware products.
What is included in “fresh food”?
Asda classes fresh food as:
Food to go
Chilled and dairy
Anything else will be excluded from the offer.
Take a look at a huge Blue Light Card discounts list.
What items are excluded?
From 15 June, the following product lines are excluded from the discount:
George/George.com, Asda Online Groceries, Frozen, Non-Fresh Food items, health and beauty, baby, household including pet and laundry, Food to Go, George Home, Homeware and outdoor, entertainment and toys, Asda Tyres, Fuel, all alcohol, Tobacco, Lottery products, Gift Vouchers & Cards, Infant/Formula Milk, Cash-back, Fireworks, Online Games & Instant Tickets, Photo Printing, Saver Stamps, Postage Stamps, ‘Top-Up’ Mobile Phone Cards, any other online Financial Services and Insurances, Pharmacy, café & separate concessions and all items within the Just Essentials by Asda and Smart Price ranges.
Will it change again?
It’s disappointing as the discount has not long been running again for BLC/Asda shoppers.
However, hopefully, fresh foods make up most of a shop, so it might not have too significant an impact.
But it does feel quite restricted!
I guess the discount scheme will continue to “evolve”, depending on how much money they lose!