Asda has announced an exciting new partnership with the food-sharing app Olio, with a huge change in how the supermarket handles food donations from the back of its stores.
This new collaboration adds Olio to Asda’s current partnership with FareShare, a leading food redistribution charity.
Doubling down on food redistribution
With this three-way partnership, Asda aims to ensure that surplus food, which is still edible but just past its best-before date, is collected and given to those in need.
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This initiative will cover more than 200 Asda stores, especially when local charity support isn’t available.
Asda will still donate to local food charities with FareShare; however, the addition of Olio will help Asda double the amount of food it redistributes, reducing waste and supporting more people.
Avoiding food waste
The partnership with FareShare and Olio will extend across Asda’s superstores and supermarkets, with a separate trial programme planned for Asda’s Express convenience sites.
This means that even more food can be saved from going to waste and instead sent to help those who need it most.
Asda joins other retailers, such as Tesco, in partnering with Olio.
The supermarket expects to add more than 680 donation slots to its back-of-store donation scheme in the coming weeks, making it easier for stores to redistribute surplus food when charities cannot collect it.
Olio co-founder Saasha Celestial-One expressed excitement about the partnership:
“We’re thrilled that Asda has introduced Olio to 266 of its stores alongside FareShare. This ensures more Asda food gets redistributed to local people. We feel incredibly proud to work with a retailer committed to fighting food waste and feeding communities, especially when so many are struggling to feed themselves and their families.”
Katie Sadler, head of FareShare Go, added:
“We’re incredibly grateful to Asda for supporting our mission to ensure no good food goes to waste. This partnership will ensure charities have access to food throughout the week. Where they aren’t available, Olio’s Food Waste Heroes can step in to collect unsold surplus, preventing it from going to waste.”
What about yellow stickers?
The new partnership between Asda, Olio, and FareShare aims to reduce food waste by redistributing surplus food that is still edible but past its best-before date.
But if you love getting a bargain yellow sticker find, it may impact your shopping.
With more surplus food being redirected to charities and through Olio, there may be fewer yellow sticker items available for shoppers to purchase at a reduced price.
If more food is redistributed through Olio and FareShare, it could mean that some items that would typically be marked down for quick sale might be donated instead.
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If you’re not using Olio yet, you should – you will love it!
Volunteers (known as Food Waste Heroes) collect the food from supermarkets, take it home and list the items on the app.
The food is given away for free, but you need to go to the volunteer’s location at a certain point in the day.
In our local area, some of the volunteers won’t allow collection until much later at night, and others offer collections during the day.
You need to check the individual listings.
You might notice a smaller selection of yellow sticker items since more food is being allocated to donations.
It depends on the time of day you go to hunt out yellow stickers.
Items might be pulled for donation before they reach the stage of being marked down for quick sale.
Staff will need to remove the food from shelves to prepare it for the volunteers to collect it.
It’s worth remembering that Asda is donating food that is past its best before, and it wouldn’t usually be on shelves anyway.
While yellow stickers in a supermarket help reduce costs, the aim of this partnership is to both support those in need and reduce food waste.
While this may slightly impact the availability of yellow sticker items, it provides significant benefits to local communities and helps those struggling to afford food.
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