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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Cheap Cinema Tickets (+more) for Vodafone Customers with the New VeryMe Loyalty Programme

by Ricky Willis · updated 26 November 2019

VeryMe Vodafone Rewards

With so many loyalty schemes available it’s hard to keep up, but for Vodafone customers, the brand new VeryMe reward programme is one to take notice … [Read more...]

Black Friday 2018: What You Need to Know

by Ricky Willis · updated 26 June 2019

If you want a bargain, one of the best times of year to grab one (especially on tech) is to wait until Black Friday, or even Cyber Monday.

If you want a bargain, one of the best times of year to grab one (especially on tech) is to wait until Black Friday, or even Cyber Monday. Each year, Black … [Read more...]

Starting a GoFundMe to Pay for Christmas – It Wasn’t This Skint Dad

by Ricky Willis · updated 10 April 2019

skint Christmas

I’m not sure if any of you saw the story that’s doing the rounds at the moment? With the run-up to Christmas, I know there are a lot of people worried about … [Read more...]

Why We Talked to The World About Our Crippling Debt

by Ricky Willis · updated 12 November 2018

shouting communication

There was a time when we’d never talk about money – not even to each other. I remember times when we’ve been in a supermarket and started to have a panic. We’d … [Read more...]

Make Money Trading Sainsbury’s Create the World Incredible Inventions Lego Cards

by Ricky Willis · updated 5 September 2018

Sainsburys Lego trading cards

Sainsbury's Incredible Invention Lego Cards - there are 140 trading cards to collect and it will cost you £360+ ! Instead, you could use the cards to make a few … [Read more...]

5 awesome and cheap ways to beat the boredom this summer

by Ricky Willis · updated 3 August 2018

love summer

I love the summer holidays, but I don’t like the cost. The thing is, there are plenty of activities you can do to have a summer on the cheap. School’s out … [Read more...]

Why Everyone Needs to Start Investing Today

by Ricky Willis · updated 5 June 2020

like a boss

It’s never too late to become an investor. Starting today, even with as little as £1, will give your money the best possible chance to grow and potentially … [Read more...]

Think Twice Before You Judge as Everyone’s Situation is Different

by Ricky Willis · updated 19 June 2018

emojis

It can be so easy to make a judgement on someone else. You may feel like you’ve hit rock bottom in life, then you see someone posting on Facebook that … [Read more...]

Speaking from Experience: How to Keep Yourself Out of Debt?

by Ricky Willis · updated 5 June 2020

stay out of debt

Getting out of debt is one thing, but how can you stay out when you get out? As someone who is naturally spontaneous, trying not to spend money can sometimes be … [Read more...]

Bye-Bye Best Before – Tesco Ditch Dates on Fruit and Veg to Stop Food Waste

by Ricky Willis · updated 22 May 2018

Best before dates on potatoes

I'm doing a little dance of celebration. Ok, I may look a bit like a fool, but it's worth getting up and getting excited! Finally, a supermarket is doing … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe