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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

5 awesome and cheap ways to beat the boredom this summer

by Ricky Willis · updated 3 August 2018

love summer

I love the summer holidays, but I don’t like the cost. The thing is, there are plenty of activities you can do to have a summer on the cheap. School’s out … [Read more...]

Why Everyone Needs to Start Investing Today

by Ricky Willis · updated 5 June 2020

like a boss

It’s never too late to become an investor. Starting today, even with as little as £1, will give your money the best possible chance to grow and potentially … [Read more...]

Think Twice Before You Judge as Everyone’s Situation is Different

by Ricky Willis · updated 19 June 2018

emojis

It can be so easy to make a judgement on someone else. You may feel like you’ve hit rock bottom in life, then you see someone posting on Facebook that … [Read more...]

Speaking from Experience: How to Keep Yourself Out of Debt?

by Ricky Willis · updated 5 June 2020

stay out of debt

Getting out of debt is one thing, but how can you stay out when you get out? As someone who is naturally spontaneous, trying not to spend money can sometimes be … [Read more...]

Bye-Bye Best Before – Tesco Ditch Dates on Fruit and Veg to Stop Food Waste

by Ricky Willis · updated 22 May 2018

Best before dates on potatoes

I'm doing a little dance of celebration. Ok, I may look a bit like a fool, but it's worth getting up and getting excited! Finally, a supermarket is doing … [Read more...]

Saving For retirement might not be so bad

by Ricky Willis · updated 1 March 2021

saving for retirement

Ever got depressed by all the news articles saying you need a pension worth eleventy billion pounds to retire? Or you'll face a choice between eating crusts … [Read more...]

7 things to know when being made redundant

by Ricky Willis · updated 16 October 2020

being made redundant

So, you landed your dream job, got a pay rise, and settled into your new role – then the ‘meeting’… The department is being closed, and you and all your … [Read more...]

Latest Weekly Little Helps Offers from Tesco

by Ricky Willis · updated 11 May 2018

Weekly Little Helps at Tesco

This is a paid advertorial with Tesco If you’re looking to have a gathering or a party with friends and family, then the latest Weekly Little Helps deals from … [Read more...]

Being Accepted for a Mortgage Is Easier Than You Think

by Ricky Willis · updated 3 May 2018

apply for a mortgage with bad debt

We have a five-year plan to get on the housing ladder due to our debt history and lack of business accounts, but our plans may be changing far quicker than we … [Read more...]

Swagbucks review – free cash and gift cards for paid surveys

by Ricky Willis · updated 17 January 2024

An easy way to make money online from home and in your spare time is with Swagbucks UK. There are lots of ways to earn more and you'll start seeing the bucks add up.

An easy way to make money online from home and in your spare time is with Swagbucks. There are lots of ways to earn more, and you'll start seeing the bucks add … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe