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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Common scams on Vinted and how to avoid them

by Naomi Willis · updated 1 March 2024

empty box with question marks above it

Find out how to spot and avoid the top common scams on Vinted for safe and savvy online shopping. Plus, what do you do if it all goes wrong? Don't let … [Read more...]

Best places to find cheap Mothers Day flowers

by Naomi Willis · updated 1 March 2024

Mothers Day flowers

With Mother's Day just around the corner, here are some of the best places to find cheap flowers to please your mum. With Mother's Day on Sunday, 10 March … [Read more...]

Best loyalty cards and rewards apps in the UK

by Naomi Willis · updated 22 August 2024

loyalty cards graphic

There are loads of loyalty cards and schemes - from fast food, beauty, healthcare, supermarkets, pet stores, and furniture outlets. Most come in the form of … [Read more...]

10 best books about money and finances

by Naomi Willis · updated 28 February 2024

cartoon of a book wide open with small pound coins and stars jumping out from the pages

Top finance books for money, saving, investing and budgeting. Boost your financial literacy and achieve financial freedom - one page at a time. Are you … [Read more...]

10 sneaky tactics online shopping sites use to make us spend more (and how to outsmart them!)

by Naomi Willis · updated 27 February 2024

Cartoon of a hand holding a phone with an online checkout logo. There is a £20 bank note flying past the screen

Find out easy tips to avoid online shopping traps and outsmart their tricks. Save money with our smart strategies! Have you ever found yourself going … [Read more...]

Tesco makes shopping easier with new unit pricing on Clubcard deals

by Naomi Willis · updated 21 February 2024

Tesco shop

Tesco's new unit pricing on Clubcard deals makes savvy shopping easier, helping you find the best value on every trip. In the savvy shopping world, getting … [Read more...]

Does supermarket price matching save you money?

by Naomi Willis · updated 20 February 2024

cartoon of two supermarket trolley with a hand holding a receipt over them

Find out if supermarket price matching really saves money on your food shop. We look into how schemes vary across stores. Tired of overpaying for … [Read more...]

Aldi Wine Club is recruiting people to drink wine for free

by Naomi Willis · updated 6 June 2024

aldi wine club

Wine Club applications have closed, but they are now looking for an Aldi’s crisp taster - get paid in snacks! Applications are now open to join the ALDI Wine … [Read more...]

10 EASY and fun money saving challenges

by Naomi Willis · updated 19 February 2024

saving can

Stop struggling to save money - make things more fun, and achieve your goal, with a savings challenge. Ideas for different budgets and targets. When you … [Read more...]

Morrisons to match Aldi and Lidl prices

by Naomi Willis · updated 19 February 2024

Morrisons price match aldi and lidl

Morrisons has introduced price matching with Aldi and Lidl on 200+ everyday items, plus collect More points. Morrisons is stepping up its game by matching … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe