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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Understanding recession: what it means for your money

by Naomi Willis · updated 19 February 2024

bar chart going down

Find out how a UK recession can impact your money, savings, and mortgage rates and what you can do to try to be prepared. Have you heard the news that the … [Read more...]

Get free warm breakfasts and drinks at Asda Cafés this winter

by Naomi Willis · updated 6 February 2024

woman and child sitting at a table at Asda Cafe. The child is eating a bowl of Quaker porridge and the woman is drinking from a cup.

Quaker is giving away free warm porridge and hot drinks at Asda Cafés this winter, supporting communities with their Share the Warmth campaign. Good news … [Read more...]

What to do with side hustle money: how to make the most of your earnings

by Naomi Willis · updated 6 February 2024

three cartoon hands holding bank notes in the air

Here are smart ways to use your side hustle income. Our easy guide helps you handle extra cash smartly and reach your money goals! Earning extra money … [Read more...]

Asda Rewards Christmas Saver Cashpot is Back!

by Naomi Willis · updated 5 February 2024

asda rewards in store banner

Save smartly for Christmas with Asda Rewards! Join the Christmas Saver Cashpot to make your festive season cheaper and stress-free. Are you ready to make … [Read more...]

Best Valentine’s Day supermarket meal deals from £3.50pp

by Naomi Willis · updated 5 February 2024

cartoon of of a table and two chairs, with lit candles and hearts floating above.

Discover budget-friendly Valentine's Day dine-in meal deals at your local supermarket. Enjoy a romantic evening without breaking the bank! Take it easy … [Read more...]

How much the average UK family spends on their weekly food shop

by Naomi Willis · updated 30 January 2024

cartoon of a shopping trolley with a bag of money in it

Find out the UK food shop costs for families, singles, and couples, including trends, regional differences, and smart budgeting tips. Have you ever … [Read more...]

Asda goes cashless: List of 82 affected stores

by Naomi Willis · updated 25 January 2024

cartoon of pay at pump

Asda is going cashless at many of its petrol stations, with forecourts no longer having staff - see the full list of stores affected. Asda is set to go … [Read more...]

15 alternatives to eBay in the UK with costs, pros and cons

by Naomi Willis · updated 1 July 2024

cartoon of a woman sat crossed leg on the floor. There is a laptop on her knees. Above her head, she is imagining money.

Take a look at the top alternatives to eBay for affordable online shopping, from unique items to local deals and eco-friendly options. Tired of eBay? It's … [Read more...]

How to find the cheapest petrol near you and save money each time you fill up

by Naomi Willis · updated 24 January 2024

cartoon of a fuel pump

As petrol prices reach unprecedented levels in the UK, learn how to find the cheapest petrol options near you for your car refuelling. With the average … [Read more...]

Can I be forced to have a prepayment meter?

by Naomi Willis · updated 23 January 2024

prepayment meter

Find out about your rights on refusing a prepayment meter and the rules suppliers must follow for installation without your consent. In these tough times, … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe