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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

When is the cheapest time to book a holiday?

by Naomi Willis · updated 16 January 2024

cartoon of a pink suitcase and a brown suitcase with airline tickets

Discover the best times to book holidays and save money. This guide offers smart, budget-friendly tips for every season. Booking a holiday doesn't have to … [Read more...]

Turning off the heat to make ends meet – what you could do when bills are too high

by Naomi Willis · updated 15 January 2024

cartoon thermostat

26% of renters have turned the heating off to ensure they can meet their monthly rent. Get tips to manage bills without sacrificing comfort. It's a tough … [Read more...]

New HMRC reporting for online sellers: what you need to know

by Naomi Willis · updated 15 January 2024

Cartoon of a woman holding boxes in one hand and a phone in the other. She appears to be gasping as she looks at the phone with a pop out box of a text message.

Making money selling online? Changes from HMRC will mean new ways that your side hustle earnings are reported. What's happening? Starting from January … [Read more...]

Self Assessment deadline is 31 Jan – what to do if you can’t pay your tax bill

by Naomi Willis · updated 11 January 2024

What happens if you don't pay tax uk

The deadline to complete the Self-Assessment return to HMRC is on 31 January. But what can you do if you can't afford to pay your tax bill? There are … [Read more...]

10 best Haven parks to holiday in 2024

by Naomi Willis · updated 11 January 2024

girl running across a UK beach

For a fun-filled holiday, Haven holiday parks know exactly how to entertain the whole family. But where do you pick for your next break? Which Haven holiday … [Read more...]

Amazon Prime Video changes: what you need to know

by Naomi Willis · updated 11 January 2024

close up of a hand holding a remote control, in front of a blurred TV

Amazon Prime Video, a popular choice for streaming shows and movies, is making big changes in 2024. If you're a Prime member in the UK, here's what you need to … [Read more...]

Could this be the end of yellow stickers and discounted food?

by Naomi Willis · updated 11 January 2024

yellow sticker food

The use of AI and digital price tags may be the end of yellow sticker reductions. Here are some tips for alternative ways to keep costs down on food. As … [Read more...]

Exciting news: Tesco’s Double Clubcard Points event is back after over 10 years!

by Naomi Willis · updated 10 January 2024

Man showing QR code of Tesco Clubcard while at the till

For the first time in over a decade, Tesco's Double Clubcard Points event is back! Collect x2 points online, in store and on fuel! For the first time in … [Read more...]

Asda now price matches Aldi and Lidl

by Naomi Willis · updated 5 January 2024

asda aldi lidl price match

Asda is the first supermarket to match prices with both Lidl and Aldi, giving you savings on 287 everyday items. Starting today, Asda has upped its game … [Read more...]

Best 5 high paying remote jobs in 2024

by Naomi Willis · updated 8 January 2024

woman sitting on a sofa, looking at a laptop and writing notes

Over the last few years, remote work has become more popular than ever before. The pandemic accelerated that process, with lockdowns forcing people to look … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe