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Naomi Willis author profile

Naomi Willis

Naomi Willis from Skint Dad

Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.

After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.

Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.

Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.

Meet the rest of the Skint Dad team.

NEW Asda Rewards Baby & Toddler Club

by Naomi Willis · updated 3 April 2024

cartoon of alphabet baby building blocks on a yellow background

Asda Baby and Toddler Club has launched to reward parents in their Asda Cashpot when you buy baby products. Asda has launched a new Baby and Toddler Club … [Read more...]

Can’t afford car insurance? What to do and tips to lower costs

by Naomi Willis · updated 2 April 2024

cartoon showing car insurance going up

Struggling with car insurance costs? Find out what you can do when your budget is overstretched, plus ways to lower your bill with our easy tips. Are you … [Read more...]

Cheap Easter veg – starting from 15p

by Naomi Willis · updated 25 March 2024

selection of vegetables

Stock up on cheap vegetables this Easter with prices slashed to as low as 15p! Here are offers across all supermarkets. Christmas and Easter are two times … [Read more...]

U-TURN on HMRC closing phone line for half the year

by Naomi Willis · updated 20 March 2024

cartoon of a hand holding a phone. HMRC is shown on the calling screen with a red no sign over it.

It was announced yesterday that HMRC helplines are closing for most of the year with online only support and queries for tax, self assessment, and … [Read more...]

Tesco’s Easter giveaway: £100,000 in Clubcard Points up for grabs

by Naomi Willis · updated 15 March 2024

tesco easter clubcard points giveaway

Win with Tesco this Easter in their giveaway to win part of £100,000 in Clubcard points. Shop and scan for a chance to win £200 in points. Tesco's 'Easter … [Read more...]

Membership offers and cheapest way to join National Trust

by Naomi Willis · updated 16 May 2024

cheapest way to join National Trust

With over 500 historical and special places for days out in the UK, joining the National Trust is well worth the cost, but there are membership offers to save … [Read more...]

What is a good or average credit score in the UK?

by Naomi Willis · updated 16 December 2025

credit score chart

Many factors go into your score, including your payment history and how much debt you have. But what is an average credit score? Your credit score is … [Read more...]

Win a Mega Saver Box Hamper from Muscle Food worth £60

by Naomi Willis · updated 14 March 2024

MuscleFood Mega Save Box

We’ve teamed up with MuscleFood, an online healthy food retailer, to offer one lucky winner a Mega Saver Box Hamper worth £60.  Enter the giveaway on … [Read more...]

Details of Spring Budget 2024

by Naomi Willis · updated 6 March 2024

cartoon of a red budget box

Here are details from the Spring Budget on 6 March 2024 and how they may impact on your finances. Chancellor Jermey Hunt delivered the Budget which … [Read more...]

Common scams on Vinted and how to avoid them

by Naomi Willis · updated 16 December 2025

empty box with question marks above it

Find out how to spot and avoid the top common scams on Vinted for safe and savvy online shopping. Plus, what do you do if it all goes wrong? Don't let … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe