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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Beginners guide on how to start a business with no money

by Naomi Willis · updated 12 January 2024

cartoon of a laptop with a lightbulb in front of it

Starting your own business can be rewarding. You get to build something from the ground up and run it your way. Being your own boss requires determination … [Read more...]

How much the Pride 50p is worth

by Naomi Willis · updated 31 January 2024

pride 50p

Learn about the 50 Years of Pride 50p coin, celebrating the LGBTQ+ rights movement. Find out why this coin could increase in value over time. Have you ever … [Read more...]

100 small business and self-employment ideas

by Naomi Willis · updated 18 May 2023

cartoon hand with a lightbulb above it

Want to run your own business and be your own boss? Check this bumper list of self-employment ideas and find the perfect fit for your lifestyle and … [Read more...]

Sainsbury’s “Nectar Prices” – will you actually save money?

by Naomi Willis · updated 18 April 2023

Nectar Prices discounts

Sainsbury’s, one of the UK’s leading supermarket chains, recently announced their new "Nectar Prices" initiative, promising big savings of up to 60% off for … [Read more...]

What to do before the end of the tax year 2026

by Naomi Willis · updated 4 July 2024

Graphic: Month of April calendar with a clock to its right

Before the 2024/25 tax year comes to an end, check what you need to do to make sure you make the most of your tax allowance. The tax year deadline comes … [Read more...]

Hang onto your receipt – here’s how to get a free Easter egg

by Naomi Willis · updated 5 April 2023

easter chocolate eggs

Get a FREE Easter Egg up to £2 after cashback! Shop anywhere and upload your receipt to claim the offer. Limited time only, so grab yours now. With Easter … [Read more...]

Olympic 50p coins that are worth more than others

by Naomi Willis · updated 24 June 2024

selection of olympic 50p coins

There are lots of commemorative coins in the UK. The 50p, in particular, is great for different designs because of its size. Certain collections are available, … [Read more...]

£3 tickets to London Zoo for eligible families

by Naomi Willis · updated 9 May 2024

tiger in a zoo

The team at London Zoo understand that everyone is feeling the pinch right now, so are offering £3 tickets for eligible families. Parents may well be … [Read more...]

Tesco increasing minimum spend for home delivery

by Naomi Willis · updated 30 March 2023

Tesco online delivery

Tesco is increasing the minimum basket value and the basket charges for their home delivery service from May. Tesco is increasing the amount you need to … [Read more...]

Tesco lowers Clubcard points you collect on fuel

by Naomi Willis · updated 28 March 2023

fuel pumps at petrol station

Tesco is reducing the number of Clubcard points you can collect when filling up at their petrol stations. There have been a lot of changes in the way you … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe