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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Get a free National Trust day pass for your family day out this summer!

by Naomi Willis · updated 8 July 2025

national trust sign

For a short time, you can claim a free National Trust pass worth around £35 to be used at sites nationwide for a free day out with family or friends. Are … [Read more...]

Trying out an air fryer: what we cooked, what we loved, and what wasn’t worth it

by Naomi Willis · updated 26 June 2025

salter verticook air fryer

We’ve seen the hype. Everyone and their nan seems to have an air fryer these days - but not us. We somehow managed to hold out from getting one. So when we … [Read more...]

Aldi giving away £50 vouchers every day this summer – here’s how to get one

by Naomi Willis · updated 11 July 2025

Aldi storefront

The school holidays can be tough on your budget. I know all too well that kids seem to be hungry all day, need entertaining, and somehow grow out of their … [Read more...]

How to avoid supermarket voucher scams (and what’s actually real)

by Naomi Willis · updated 27 June 2025

asda vouchers

Free supermarket vouchers sound great, especially when money’s tight. But while there are some brilliant, genuine giveaways out there, there are also tons … [Read more...]

New council tax rules could mean smaller monthly payments for millions

by Naomi Willis · updated 24 June 2025

cartoon graphic of couple sitting on a sofa watching TV

A major shake-up to how council tax is billed and collected is on the cards, and it could be great news for working families, those on tight budgets, and anyone … [Read more...]

£150 winter energy discount extended – here’s who now gets it

by Naomi Willis · updated 19 June 2025

person looking at energy bill

More people than ever are set to get a helping hand with their energy bills this winter, without needing to do anything. The government has confirmed that … [Read more...]

Next sale dates 2025 and how to book an early VIP slot

by Naomi Willis · updated 18 June 2025

finding the best bargains

Queuing up from midnight or trying to get a VIP slot - getting deals during a Next sale is getting harder, but don't fret. We share the dates for the upcoming … [Read more...]

Co-op offers free £10 shopping boost after cyber attack

by Naomi Willis · updated 18 June 2025

coop bag

After being hit by a cyber attack that exposed customer data and caused chaos in stores, the Co-op is now handing out a £10 thank you to members as a bit of a … [Read more...]

Get £150 for uniform with a school clothing grant from GroceryAid

by Naomi Willis · updated 17 June 2025

cartoon of school maths equipment and an applie

Applications are closed for 2025. GroceryAid's school uniform grant helps low-income families with £150 towards the cost of school uniforms. The … [Read more...]

Half a million more children to get free school meals – is your child one of them?

by Naomi Willis · updated 4 June 2025

apply for free school meals

From September 2026, the rules around free school meals are changing, and it could mean big savings for thousands of households. Here’s what you need to … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe