Morrisons is making a major move that could save customers a bit of extra cash by expanding its loyalty programme, the Morrisons More scheme, to 1,000 of its convenience stores starting on 4th November 2024.
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Here’s what you need to know about the changes and how they could benefit your weekly shop.
What’s new in Morrisons stores?
Previously available in its main stores, the Morrisons More loyalty scheme is now rolling out across 1,000 smaller Morrisons Daily stores around the UK.
The move lets customers earn points on certain items when shopping in these more convenient locations.
The goal? To bring more value to shoppers’ local, every day stops and helps people save money without needing to make a trip to larger stores.
How does the Morrisons More scheme work?
The Morrisons More scheme gives points when you buy select products, either in-store or online.
Once you reach 5,000 points, you’ll earn a More Card Fiver, which you can use like £5 cash on future purchases.
On top of that, cardholders get exclusive weekly offers and personalised discounts, which means potential savings that match the types of things you regularly buy.
While the scheme is now available in 1,000 stores, Morrisons has said it has ambitions to extend it to even more locations in the future, aiming to reach its franchised sites as well.
A focus on value with an Aldi and Lidl price match
The loyalty scheme expansion comes as Morrisons steps up efforts to compete with discounters Aldi and Lidl.
According to Rami Baitieh, the CEO of Morrisons, their price-match initiative with Aldi and Lidl, launched earlier this year, has already gained traction.
By listening to over 340,000 customers, Morrisons learned that availability and affordability are top priorities.
The supermarket has been working to boost its price competitiveness across many of its popular products, which could mean a wider range of deals and lower prices for shoppers.
Morrison’s big plans for convenience stores
The expansion of the Morrisons More scheme is just one part of the supermarket’s larger strategy to bring more convenience stores into local communities.
Morrisons plans to open an additional 400 Morrisons Daily locations within the next year, aiming for 2,000 stores by the end of 2025.
What does this mean for shoppers?
If you’re a regular at Morrisons or looking for more ways to save on your shopping, this is definitely worth checking out.
With the loyalty scheme expanding to smaller stores, you can earn rewards, enjoy weekly discounts, and see the benefits without having to make a trip to a larger branch.
The combination of loyalty points, price matches, and a growing number of stores in local areas means Morrisons is positioning itself as a real option for those who want affordable prices close to home.
It’s a welcome move for anyone hoping to stretch their budget a bit further.
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