Tesco’s new unit pricing on Clubcard deals makes savvy shopping easier, helping you find the best value on every trip.
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In the savvy shopping world, getting the most bang for your buck is key.
That’s why the recent news from Tesco is something to get excited about! (Ok, I know I geek out about money saving, but I don’t care!)
Tesco is taking the long-awaited step to help shoppers make informed decisions and ensure we’re snagging the best deals possible.
The background
Before we get into the nitty-gritty, let’s consider why this is such big news.
Which?, a champion for consumer rights, has long been campaigning for clearer pricing in supermarkets.
They’ve pointed out how tricky it can be for shoppers to figure out if a deal is really a deal, especially the way Tesco display their Clubcard Prices discounts.
Is buying in bulk better? Is that special offer all it’s cracked up to be?
While we can stand there with a calculator and try to work it out, who really has time for that when doing a big shop?
Tesco changing their Clubcard Price displays
Tesco has been listening (or likely got scared of the negative impact of Which’s? campaigning.
Tesco is introducing unit pricing for Clubcard Prices promotions.
What does this mean?
Simply put, when you’re eyeing those deals in-store or online, you’ll now see not just the total price but also the price per unit (by weight or volume).
This is a game-changer because it makes it super easy to compare deals and decide which one offers the best value for money.
This is what the pricing label looked like before. You can see the original price and its price per unit, but the lower Clubcard Price has no other information.
In their new shelf labels, which are already rolling out in stores, the price per unit has been added under the discounted Clubcard Price, making it easier to spot a bargain.
Why it matters
With over 20 million households holding a Tesco Clubcard and more than 80% of sales made using one, it’s clear that Clubcard deals are a big deal.
And with savings of up to 50% on offer, who wouldn’t want to ensure they’re getting the absolute best value?
Tesco’s introduction of unit pricing means you can quickly see how the Clubcard Prices compare to other options.
Just because the item is on sale doesn’t necessarily mean it’s the best value.
Now, you can see the price per unit on the lower-priced item; you can decide whether to buy it or something that may be cheaper.
It’s all about transparency and ensuring you can shop smarter, not harder.
As an added bonus, we don’t need to use a calculator every time we shop!
Over the coming weeks, look for these changes both in-store and online. It’s a small change, but as Tesco says, “every little helps.”
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