If you want to save money, one of the most important things you need to do when shopping at the supermarket is to to look at the price per unit.
Supermarkets have this amazing way of making you think you’re getting a bargain. Sometimes you are but sometimes you most certainly aren’t.
One of the most important things you need to do when shopping at the supermarket, while trying to squeeze the pennies as tightly as possible, is to to look at the price per unit.
May sound like hard work but you need to do it and it’s worth it.
We do the majority of our food shopping online. We do a comparison on mysupermarket.co.uk, choose the best value basket then checkout. We get enough food to last us around two weeks then top up our shops with perishable items, usually from Lidl.
Although I can normally find a good deal at Lidl, their pricing feels a little all over the place. Some of it is priced at price per kilo, others are priced at price per 100g.
You really need to be on the ball as the shops play their games to try to catch busy shoppers out. I know I dislike shopping at the best of times so when I go into a supermarket I like to run in and run out.
Take the pricing on their vegetable spread – 89p vs £1.80. Immediately, the 89p one looks cheaper but the price per unit catches my eye underneath. £1.780 vs 36p! Now the more £1.80 spread feels cheaper until you work out that per 100g one is 17.8p and the other is 36p. They do this one a number of comparable items, and usually they are right next to each other.
The Which! food prices campaign really brought to light the confusion shoppers have had when making a supermarket purchase and in December 2013 confirmed that all 10 UK supermarkets agreed to display consistent price per unit labels across similar products.
Also, out of the 10, six would also show the price per unit on promotions for multi-buys of the same item.
Work Out the Price Per Unit
It’s not easy to work it out the price per unit on the spot, especially with children pulling at your leg, but with a calculator it’s easy.
To work out whether you are getting a good deal, compared to the item sat next to it, you need to do a simple sum.
To work it out the price for 100 units, whether that be grams, litres etc:
Total price divided by total weight, then multiply by 100
Take mixed herbs for instance:
Schwartz £1.64 divided by 9g x100 = £18.22 for 100g
ASDA 0.97 divided by 30g x100 = £3.23 for 100g
ASDA Smartprice 0.25 divided by 18g x100 = £1.39 for 100g
It’s that simple! And shocking when you see the price difference between the highest and lowest brands!
Misconceptions
Bigger is Better
No – well, not always. Bigger can be better, as the price per unit comes down, even with the same brand but in some circumstances the price changes so it’s still worth checking unit price.
Take Rice Crispies from ASDA as an example.
As the packs get bigger, it starts to get bigger but the biggest is more expensive than the middle size one.
340g packet is £2.08 = 61.2p per 100g
510g packet is £2.00 = 39.2p per 100g
700g packet is £3.49 = 49.9p per 100g
(prices correct as 22 June 2014)
With a bit of colour on the pack, families will look and grab the packet thinking they are getting the best value but, it’s cheaper overall to just buy two of the next size down.
Buying multi buy packs are cheaper
No – Just because the item is on offer for 4, does not mean it’s not cheaper than buying separately.
Still looking at ASDA, they sell Heinz Bakes Beans – a staple food in a lot of households.
A single can is 68p for 415g (16.4p per 100g), a multi pack of 4 is £2.00 (12p per 100g) a multi pack of 6 is £3.50 (14p per 100g). Again the BIG family pack is not the best value.
They have now put it on offer to £3.00 so it works out at 12p per 100g and is now the same value but, as this is just an offer price, it will go back up soon.
Own branded labels are cheaper
No – Don’t always think that the store own brand is cheaper.
It really is interesting to see that the white labelled items are not always cheaper, overall, then the next brand up. Rather than just putting the own label in your basket, thinking you’re getting a bargain, it’s always worth having a quick check to see if the price per unit changes when comparable items go one offer.
This week, you can buy 8 tortilla wraps from Tesco for £1 but you can buy Mission Original wraps for exactly the same price – you get a better brand for no more money.
Food shopping tips
Do It Online
The online food comparision site mysupemarket.co.uk gives you an option to view items based on price per unit, taking away the need to work it out on a calculator. All the hard work is done for you.
Tesco, Sainsburys, Waitrose and Ocado give the option to view the items lowest to highest but that’s not the best value as you may be buying an items that looks cheaper but it is probably smaller.
ASDA don’t give you too many options all and the only products you get to see initially are the ones on offer, making you have to scroll down all the list to find the good value products.
They do all give the breakdown of the price per unit just not an easy way to view it.
Work It Out
Use a calculator while shopping. I used to worry about what people would think but I really don’t care anymore. I want to save money and I am saving money. Rather than carrying around a real calculator, I use the one on my phone so it doesn’t look as obvious anyway.
The main supermarkets do show the price per unit and don’t usually change between how they measure them but, it’s always worth being prepared, just in case.
Some products are shown as price per unit and price for 100g – even for the same item. Items like toilet roll and biscuits are shown in price per item.
Macaroons are priced differently at ASDA so it’s not clear which one is better value for money. If you use the same calculation to work out the price for each macaroon, for the 15 pack it works out as 8.7p each, for the 6 pack it works out as 16.7p each – quite a difference.
Don’t Just Buy It Because it’s Cheaper
The more you buy the cheaper it gets (normally). However, when looking at fresh food, unless you plan to freeze it, you may end up wasting food and throwing your money away. Only plan to buy what you can use.
When shopping and looking at price unit, you can find that you may have something different in your basket each week. As supermarkets have their price wars, their prices go up and down so one week something may be an utter bargain and the next it works out more expensive.
I don’t buy any brands in particular and I don’t shop at one supermarket. I look for the best deal that week and save some money in the process.
Penny for your thoughts: Do you pay attention to price per unit while shopping?
Ricky Willis is the original Skint Dad. A money-making enthusiast, father, and husband to Naomi. He is always looking for unique ways to earn a little extra.
