High street fashion chain New Look has officially launched Club New Look, its first-ever loyalty scheme, and it’s completely free to join.

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The retailer, which has more than 330 stores across the UK, says the new club will give shoppers weekly discounts, early access to sales and exclusive member-only perks.
How the new club works
Once you sign up, you’ll unlock “Club Prices”, special discounts on hundreds of full-priced items each week.
You’ll see these offers marked with a small badge showing both the regular and member price side by side, so it’s easy to spot how much you’re saving.
It’s a simple idea: no points to collect, no vouchers to track, just lower prices automatically applied when you shop.
Free to join and quick to set up
Joining is free and only takes a minute. You can sign up through the New Look app or at www.newlook.com/uk/club. Once you’re in, you’ll get a 25% welcome discount to use online on full-priced items.
If you don’t see the option yet, don’t worry. New Look is rolling out the scheme gradually to all UK customers.
What else do members get?
As a member, you’ll also get:
- Early access to sales and new product launches
- Entry into exclusive competitions and prize draws
- Style tips and updates from the New Look team
- Invites to member-only events
Chief Executive Helen Connolly said the aim is to make customers “feel seen, appreciated and inspired.”
She added that after a soft launch that attracted half a million members, New Look is hoping to reach 800,000 sign-ups by the end of the year.
Why it’s worth joining
If you shop at New Look even a few times a year, Club New Look could save you a fair bit. Unlike some loyalty schemes that only offer vouchers or points after big spends, this one gives you instant savings every week.

Skint Dad says:
When a loyalty scheme is free, gives automatic discounts and doesn’t make you jump through hoops, it’s a no-brainer.”
How to join
- Open the New Look app and go to your Profile screen
- Tap “Discover more” and follow the prompts to sign up
- Or go to newlook.com/uk/club on your browser
You’ll get a confirmation email once you’re in, and you can start shopping right away with your member prices.
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