Sainsbury’s is cutting 25% off more than 600 Taste the Difference products for Nectar customers from Wednesday 23 September.
The promotion runs until Tuesday 6 October and includes everything from everyday food and fruit to ready meals, premium meat and new products.
Some of the cheaper offers include sourdough crumpets for 97p, Marry Me Chicken Pie for £3 and Taste the Difference pizza for £3.75.
You’ll need to scan your Nectar card or app in store to get the lower prices. Online customers will get the discounts automatically if their Nectar and Sainsbury’s accounts are linked.
Some of the Sainsbury’s Taste the Difference deals
- Luxury Sourdough Crumpets x6 — 97p, down from £1.30
- Echalion Shallots 400g — £1.16, down from £1.55
- British Sweetspear Carrots 450g — £1.43, down from £1.90
- Orzo 500g — £1.61, down from £2.15
- Easy Peelers 600g — £1.69, down from £2.25
- Petits Pois & Ham Soup 600g — £2.25, down from £3
- Smooth Orange Juice 1L — £2.55, down from £3.40
- Nduja & Hot Honey Girasoli 250g — £2.60, down from £3.50
- Marry Me Chicken Pie 250g — £3, down from £4
- Fairtrade Colombian Coffee 227g — £3.38, down from £4.50
- Oak Smoked Salmon 100g — £3.70, down from £4.95
- Prosciutto, Mushroom & Mascarpone Pizza 480g — £3.75, down from £5
- Slow Cooked British Beef Bourguignon 545g — £6.07, down from £8.10
- Slow Cooked Braised Beef Cheeks 615g — £10.87, down from £14.50
Among the examples released by Sainsbury’s, the cash savings range from around 33p on the sourdough crumpets to £3.63 on the braised beef cheeks.
Some of the prices look good if you already buy Taste the Difference products. However, 25% off a premium product does not necessarily make it cheaper than a standard own-brand alternative.
If you’re trying to cut the cost of your weekly shop, our guide on how to save money on groceries has more practical ways to spend less.
How to get the 25% discount
You need to be a Nectar member to get the discounted prices.
Scan your Nectar card or app when shopping in store. If you’re shopping online, your Nectar and Sainsbury’s accounts need to be linked for the prices to be applied automatically.
The promotion runs from 23 September to 6 October 2026 in selected supermarkets and online. Sainsbury’s Locals are excluded, and the number of discounted products can vary by store.
Sainsbury’s announced the promotion on 22 September 2026.
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