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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Parents are going without food and heating to pay for school uniforms

by Ricky Willis · updated 19 August 2025

Getting the kids ready for a new school year should be exciting, but for many families, it’s become a financial nightmare. A new report from Parentkind … [Read more...]

Food inflation still biting hardest and how to fight back at the checkout

by Ricky Willis · updated 17 August 2025

Food prices are continuing to climb, making the weekly shop one of the biggest pressures on family budgets. While energy bills have dipped slightly, a report in … [Read more...]

Check your energy bill now or risk losing £150 Warm Home Discount

by Ricky Willis · updated 17 August 2025

Households could miss out on £150 off their winter energy bills this year if the wrong name is listed on their account. The Warm Home Discount is applied … [Read more...]

Best product testing sites: get free stuff and earn money

by Ricky Willis · updated 28 July 2025

best product testing sites

According to research performed by Harvard Business School, around 95% of over 30,000 new products brought to market every year will fail. Designing a new … [Read more...]

Free summer fun: ‘My Pet Pals’ workshops for kids at Pets at Home

by Ricky Willis · updated 16 July 2025

Looking for something free to do with the kids over the summer holidays? Pets at Home is once again running its brilliant My Pet Pals workshops. And, yes, … [Read more...]

Universal Credit cuts could leave disabled Brits £47 a week worse off

by Ricky Willis · updated 12 July 2025

Upcoming changes to Universal Credit could leave many disabled people worse off, despite the government making some last-minute tweaks. From April 2026, … [Read more...]

Big Royal Mail shake-up means slower second class post for millions

by Ricky Willis · updated 11 July 2025

A British postbox

From 28 July, Royal Mail will stop delivering second-class letters on Saturdays across the UK. On top of this, weekday deliveries may not happen every day for … [Read more...]

HMRC fined 600,000 low earners who didn’t owe a penny in tax

by Ricky Willis · updated 9 July 2025

HMRC tax bill on the doormat

If you’ve ever had to fill out a Self Assessment tax return, you’ll know how stressful it can be. But for hundreds of thousands of people earning very little, … [Read more...]

Amazon Prime scam warning: don’t fall for this fake cancellation email

by Ricky Willis · updated 7 July 2025

A sign that says scam alert on it.

Amazon has issued a fresh warning after millions of shoppers, including plenty in the UK, have been targeted with a clever new scam. If you receive an … [Read more...]

DWP to flag suspicious bank activity from 2026 – what it really means for your benefits

by Ricky Willis · updated 6 July 2025

From 2026, the Department for Work and Pensions (DWP) will be stepping up its efforts to crack down on benefit fraud, and that includes checking data from bank … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe