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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Gift card scams: how to spot them and stay safe

by Ricky Willis · updated 15 September 2025

A mate of mine nearly got caught out recently. He got a message from someone he thought was his boss, asking him to nip out and grab some gift cards for staff … [Read more...]

Aldi to open 80 new UK stores in record £1.6bn expansion

by Ricky Willis · updated 15 September 2025

Aldi has announced a record £1.6 billion investment to grow its UK presence, with 80 new stores planned over the next two years. The move comes as more … [Read more...]

Struggling with energy bills? Free Post Office pop-ups could help

by Ricky Willis · updated 15 September 2025

Energy bills are one of the biggest pressures on households right now, yet millions of people are suffering in silence. A recent poll found that nearly … [Read more...]

Millions in the UK going hungry as food insecurity rises

by Ricky Willis · updated 15 September 2025

More families across the UK are being forced to make impossible choices between heating, travel, bills, and putting food on the table. Research from the … [Read more...]

Want to skip the loud emergency alert on your phone? Here’s how

by Ricky Willis · updated 3 September 2025

UK emergency alert system

At 3pm on Sunday 7 September, millions of phones across the UK will vibrate, flash, and emit a loud siren as part of the government’s emergency alert … [Read more...]

Don’t get stung by a fake parking fine – how to spot a scam and protect your money

by Ricky Willis · updated 3 September 2025

Cars parked in a carpark

Parking fine scams are catching drivers out across the UK. From dodgy texts to rigged ticket machines, here’s how to spot a fake and keep your cash … [Read more...]

Discover 6,000+ FREE UK heritage sites to visit this September

by Ricky Willis · updated 3 September 2025

A photo of the front of Ickworth House

If you’re looking for something to do this September that won’t cost a penny, you’re in luck! Across the UK, you can gain free access to more than 6,000 … [Read more...]

Christmas toy sale dates 2025: When to grab the best bargains

by Ricky Willis · updated 2 September 2025

Top toy sales of 2025! Sainsbury’s, Smyths, Tesco, Asda, and more are slashing prices on toys just in time for Christmas. Mark your calendars, stock up early, … [Read more...]

HMRC tax scams: how to spot fake rebate offers and stay safe

by Ricky Willis · updated 3 September 2025

More than 170,000 tax-related scams were reported to HMRC in the past year, with nearly 50,000 targeting self-assessment customers. Scammers are becoming … [Read more...]

How to get 30 hours of free childcare and save up to £7,500 a year

by Ricky Willis · updated 2 September 2025

Children at a nursery

Working parents across England can now get up to 30 hours of free childcare a week, doubling the previous 15-hour allowance. The change, which came into … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe