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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Thames Water hit with record £122.7 million fine – but will customers pay the price?

by Ricky Willis · updated 28 May 2025

Thames Water, the UK's largest water company, has been fined £122.7 million by Ofwat, the water regulator, for serious failures in its wastewater operations and … [Read more...]

Renovating on a Budget: Clever Tips to Keep Costs Down

by Ricky Willis · updated 23 May 2025

Renovating your home doesn’t have to be a money pit. With a bit of creativity, planning, and a clear budget, you can refresh your space without breaking the … [Read more...]

How to claim up to £70 after Mastercard ruling (even if you haven’t used Mastercard)

by Ricky Willis · updated 20 May 2025

If you spent money in the UK between 1992 and 2008, you could be owed up to £70 - even if you never used or had a Mastercard. After a long legal battle, … [Read more...]

Trade in your kids’ old clothes and get £5 at M&S

by Ricky Willis · updated 18 May 2025

Kids grow fast. One minute their school trousers fit perfectly, the next they’re halfway up their shins. It’s like feeding a bottomless pit and dressing a … [Read more...]

Where can I use my Blue Light Card? Discounts list 2025

by Ricky Willis · updated 27 March 2025

blue light card

A Blue Light Card unlocks exclusive discounts for the NHS, emergency services, social care sector, and armed forces, as well as other workers. Here's where you … [Read more...]

Best paid surveys to earn money online in 2025

by Ricky Willis · updated 27 March 2025

The Best Survey Sites to Earn Money in 2017 (£200+ per month)

Using the best paid survey sites is an easy way to make money in your spare time with very little effort. What are the best paid surveys UK? The best … [Read more...]

£18 million in Tesco Clubcard vouchers about to expire – use them or lose them!

by Ricky Willis · updated 12 November 2024

holding a Tesco Clubcard in from of a fridge

Don't let your savings slip away! £18 million in Clubcard vouchers are about to expire. Act now and you can still use them to get up to double their … [Read more...]

Free Santa letter workshop at The Entertainer

by Ricky Willis · updated 12 November 2024

This Christmas, why not add a little extra magic to the festive season for your little ones with a special workshop offered by The Entertainer? This toy … [Read more...]

Watch out for these common coupon scams to keep your wallet safe

by Ricky Willis · updated 12 November 2024

We all love a good deal, and coupons can be a fantastic way to stretch your money further. But, unfortunately, some people use fake coupons to trick others, … [Read more...]

Which UK supermarket offers the best value fashion? Can you guess…

by Ricky Willis · updated 31 October 2024

In today’s challenging financial times, many families are looking for ways to save on essentials – including clothing. Supermarkets are stepping up to … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe