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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

How to rebuild when life knocks you flat

by Ricky Willis · updated 6 January 2026

A cup of tea on a kitchen table in natural light, representing a quiet moment of pause after a life setback.

Sometimes life doesn’t give you a gentle nudge.It hits hard. A job loss.An illness.A breakup.A bill you weren’t expecting. One minute you’re getting on with … [Read more...]

Why moving abroad is sometimes cheaper than staying put

by Ricky Willis · updated 31 January 2026

In the past, people didn’t have much choice about where they lived. Many would just stay put where they grew up as if this were just the natural order of … [Read more...]

SMA baby formula recall: full product list and what you need to do

by Ricky Willis · updated 6 January 2026

sma baby formula recall january 2026

If you use SMA baby formula, check this list carefully. Nestlé has recalled several SMA infant and follow-on formula products as a precaution. This is … [Read more...]

Are paid surveys actually worth your time?

by Ricky Willis · updated 5 January 2026

UK parent using a phone at home in the evening

The honest question people are really asking People do not look up paid surveys because it sounds exciting. They look because money feels tight and they are … [Read more...]

15 ways to make extra money while working full-time

by Ricky Willis · updated 5 January 2026

Cartoon of a woman sitting cross legged on the floor with a laptop. There is a houseplant on the floor to her right, and bags with pound signs floating from the laptop on her left.

Working full-time and still need extra money? These are realistic ways to earn a bit more without turning your life upside down. Ever dream of a bigger … [Read more...]

Why money feels so different for kids now than it did for us

by Ricky Willis · updated 4 January 2026

Parent and child sitting at a kitchen table, with the parent looking at a phone while the child works on paperwork

Most adults didn’t sit down and get taught about money. It just happened, slowly and often without anyone noticing. You learned because money had edges. Cash … [Read more...]

How to get up to 53 days off work in 2026 using just 23 days of annual leave

by Ricky Willis · updated 3 January 2026

Desk calendar showing 2026 dates on a green background, with pages overlapping on a table.

If you want more time off in 2026 without using more holiday, this is one of the simplest ways to do it. By booking your annual leave around UK bank … [Read more...]

Is it cheaper to move or improve? How to decide without overspending

by Ricky Willis · updated 1 February 2026

It can be overwhelming to determine whether to move or improve your current home. Neither comes without costs, stress and long-term implications for your … [Read more...]

10 easy tips to help you stick to a household budget

by Ricky Willis · updated 1 January 2026

Managing the household budget

If your money never seems to last the month, you are not doing anything wrong. Many families set a budget, start with good intentions, then watch it unravel … [Read more...]

50+ best side hustles you can start in 2026 (UK edition)

by Ricky Willis · updated 1 January 2026

side hustle ideas

Do you have some spare time and are looking for a way to earn extra cash? A side hustle may be the best option for you!  Side hustles are a great way … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe