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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

2025 benefits and state pension increases: what you need to know

by Ricky Willis · updated 30 October 2024

A couple sitting at the table looking at paperwork

The 2024 Budget brings some welcomed news for millions in the UK, as several benefits and the state pension will see an increase in line with inflation and wage … [Read more...]

Major changes to carer’s allowance in 2024: what this means for you

by Ricky Willis · updated 30 October 2024

In the latest Budget, the government has announced a significant change to the Department for Work and Pensions (DWP) Carer's Allowance, affecting the many … [Read more...]

How to bag a 10% discount at Iceland – limited time only!

by Ricky Willis · updated 30 October 2024

If you're always looking for ways to make your money go further on essentials, here’s a great tip: Iceland and The Food Warehouse are giving shoppers the chance … [Read more...]

Free treats at the pump! How to get your hands on free snacks and coffee this week

by Ricky Willis · updated 30 October 2024

Everyone loves a good freebie, and this week, Motor Fuel Group is making it easy to grab some treats for free. They’re giving away 40,850 goodies, so if … [Read more...]

Morrisons expands loyalty scheme to 1,000 stores to help customers save

by Ricky Willis · updated 30 October 2024

Morrisons is making a major move that could save customers a bit of extra cash by expanding its loyalty programme, the Morrisons More scheme, to 1,000 of its … [Read more...]

Millions of low-paid workers to get a pay rise in 2025 with minimum wage increase

by Ricky Willis · updated 30 October 2024

With the rising cost of living impacting families across the UK, any news of a pay rise comes as a welcome relief. For millions of workers on low incomes, … [Read more...]

Cash over clutter: why parents prefer money gifts for their kids

by Ricky Willis · updated 30 October 2024

More and more parents are leaning towards cash as the ideal gift for their children’s birthdays, according to a recent poll from the Post Office. Three in … [Read more...]

Latest Co-op £5 Frozen Meal Deal (November 2024)

by Ricky Willis · updated 30 October 2024

Co-op opening Rochdale

It's time to stock up your freezer with the latest Co-op meal deal in stores from 30 October 2024. Co-op Food's freezer filler meal deal is a favourite with … [Read more...]

Christmas toy sale dates 2024: save big on top toys

by Ricky Willis · updated 23 October 2024

A Christmas tree with presents underneath

The countdown to Christmas has officially begun, and if you're looking to save some money on toys this year, you can if you time it right! Many of the big … [Read more...]

StoreWards is closing – best apps to use instead

by Ricky Willis · updated 2 October 2024

An image of the StoreWards logo.

It has been announced that the receipt scanning app StoreWards is closing! StoreWards in the UK have announced they are closing down the app. From 31 … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe