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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

NCSC tells ASOS customers to assume they are affected – what to do now

by Ricky Willis · updated 8 October 2026

Woman browsing clothes on a smartphone

ASOS customers are being advised by the UK’s National Cyber Security Centre (NCSC) to assume they are affected by the retailer’s cyber incident, even if they … [Read more...]

Primark recalls two Halloween gonks over potential asbestos risk

by Ricky Willis · updated 6 October 2026

Primark store exterior

Primark has recalled two Halloween gonk doorstops because the sand sealed inside may be contaminated with a small quantity of asbestos. If you have either … [Read more...]

Christmas temp jobs 2026: who’s hiring, pay and how to apply

by Ricky Willis · updated 9 October 2026

Two women working together in a warehouse

Christmas temp jobs can be a practical way to earn extra money in the run-up to Christmas, whether you need a few extra shifts or you're looking for work right … [Read more...]

Asda recalls children’s bear pop-up tent over entrapment risk

by Ricky Willis · updated 6 October 2026

Asda supermarket store exterior

Asda has recalled a children’s pop-up tent after a safety issue was found with its zip closure. Parents and carers who have the Asda Kidz Pop Up Tent – … [Read more...]

Sainsbury’s and Argos are hiring 17,500 Christmas workers – pay reaches £16.04 an hour

by Ricky Willis · updated 6 October 2026

Two Sainsbury’s colleagues working in the fruit and vegetable aisle of a supermarket

Sainsbury’s and Argos are recruiting 17,500 temporary workers across the UK ahead of Christmas, with some jobs paying up to £16.04 an hour. Applications … [Read more...]

Energy suppliers held £2.9bn in household credit – should you ask for some back?

by Ricky Willis · updated 6 October 2026

Couple reviewing household bills beside a laptop at home.

Energy suppliers were holding £2.9 billion in credit from households paying by fixed Direct Debit at the end of June, according to new figures from … [Read more...]

HMRC Self Assessment deadline is 5 October – check if you need to register

by Ricky Willis · updated 5 October 2026

Person using a laptop with HMRC branding for online tax services

A Self Assessment deadline falls today, 5 October 2026, but this is not the deadline for sending your online tax return. Instead, certain people need to tell … [Read more...]

Housing Benefit rules change for supported and temporary housing – who can keep more of their wages

by Ricky Willis · updated 5 October 2026

Row of red-brick terraced houses with bay windows under a blue sky.

Housing Benefit rules changed on 5 October 2026, allowing some working-age people in supported housing or temporary accommodation to keep more support towards … [Read more...]

TalkTalk bought by BT out of administration – what customers need to know

by Ricky Willis · updated 5 October 2026

BT logo outside BT Group offices

BT Group has bought TalkTalk and its wholesale business PlatformX out of administration, in a deal affecting around 1.5 million retail TalkTalk … [Read more...]

New warning after £6.3m stolen through hacked social media and email accounts

by Ricky Willis · updated 7 October 2026

Woman looking at a smartphone while sitting at home

A new warning has been issued after £6.3 million was reported lost through hacked email and social media accounts in 2025/26. Report Fraud has launched a new … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe