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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Train delay compensation: how to get your money back in 2025

by Ricky Willis · updated 29 October 2025

UK train at station

When your train’s late, you can claim If your train turns up late, breaks down halfway there, or gets cancelled altogether, you don’t just have to sigh and … [Read more...]

O2 bills are going up again – here’s what’s changing and how to save yourself some cash

by Ricky Willis · updated 30 October 2025

If you’re on O2, get ready to pay more. From April 2026, the airtime part of your bill is going up by £2.50 a month. When most people signed their contracts, … [Read more...]

Cheap Halloween costume and decoration ideas to be spooky on a budget

by Ricky Willis · updated 30 October 2025

Halloween

UK consumers are expected to spend nearly £800 million on Halloween in 2025. That’s a massive jump compared to a few years ago, so it’s a "big deal" even for … [Read more...]

Renters’ Rights Act: What the new rules mean for tenants and landlords in England

by Ricky Willis · updated 28 October 2025

The Renters’ Rights Act has been described as the biggest change to renting in England in more than three decades. Formally approved at the end of … [Read more...]

The great shrinkflation squeeze: Are your favourite treats quietly shrinking?

by Ricky Willis · updated 28 October 2025

Have you noticed fewer chocolates in your tin or less toothpaste in the tube? You’re not losing your mind – that’s shrinkflation at work. It’s when … [Read more...]

Yes, you can actually make money watching TV

by Ricky Willis · updated 19 November 2025

If you love watching TV and have strong opinions about what’s good (and what’s rubbish), there’s a simple way to turn that into cash. A UK research panel … [Read more...]

Aldi to open 80 new UK stores in record £1.6bn expansion

by Ricky Willis · updated 15 September 2025

Aldi has announced a record £1.6 billion investment to grow its UK presence, with 80 new stores planned over the next two years. The move comes as more … [Read more...]

Struggling with energy bills? Free Post Office pop-ups could help

by Ricky Willis · updated 15 September 2025

Energy bills are one of the biggest pressures on households right now, yet millions of people are suffering in silence. A recent poll found that nearly … [Read more...]

Millions in the UK going hungry as food insecurity rises

by Ricky Willis · updated 15 September 2025

More families across the UK are being forced to make impossible choices between heating, travel, bills, and putting food on the table. Research from the … [Read more...]

Want to skip the loud emergency alert on your phone? Here’s how

by Ricky Willis · updated 3 September 2025

UK emergency alert system

At 3pm on Sunday 7 September, millions of phones across the UK will vibrate, flash, and emit a loud siren as part of the government’s emergency alert … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe