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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Early payday alert: millions to get benefits before the August bank hols

by Ricky Willis · updated 20 August 2025

Benefit payments due over the August bank holiday are being paid early. Find out who’s affected and when it’s paid. August can be a tricky month … [Read more...]

Tesco meal deal price hike: your lunch just got more expensive

by Ricky Willis · updated 20 August 2025

Bad news for lunch lovers: Tesco has quietly nudged up the price of its meal deals again. From 21 August 2025, the cost of your favourite … [Read more...]

Parents are going without food and heating to pay for school uniforms

by Ricky Willis · updated 19 August 2025

Getting the kids ready for a new school year should be exciting, but for many families, it’s become a financial nightmare. A new report from Parentkind … [Read more...]

Food inflation still biting hardest and how to fight back at the checkout

by Ricky Willis · updated 11 November 2025

Food prices are continuing to climb, making the weekly shop one of the biggest pressures on family budgets. While energy bills have dipped slightly, a report in … [Read more...]

Check your energy bill now or risk losing £150 Warm Home Discount

by Ricky Willis · updated 11 November 2025

Households could miss out on £150 off their winter energy bills this year if the wrong name is listed on their account. The Warm Home Discount is applied … [Read more...]

Best product testing sites: get free stuff and earn money

by Ricky Willis · updated 28 July 2025

best product testing sites

According to research performed by Harvard Business School, around 95% of over 30,000 new products brought to market every year will fail. Designing a new … [Read more...]

Free summer fun: ‘My Pet Pals’ workshops for kids at Pets at Home

by Ricky Willis · updated 16 July 2025

Looking for something free to do with the kids over the summer holidays? Pets at Home is once again running its brilliant My Pet Pals workshops. And, yes, … [Read more...]

Universal Credit cuts could leave disabled Brits £47 a week worse off

by Ricky Willis · updated 12 July 2025

Upcoming changes to Universal Credit could leave many disabled people worse off, despite the government making some last-minute tweaks. From April 2026, … [Read more...]

Big Royal Mail shake-up means slower second class post for millions

by Ricky Willis · updated 11 July 2025

A British postbox

From 28 July, Royal Mail will stop delivering second-class letters on Saturdays across the UK. On top of this, weekday deliveries may not happen every day for … [Read more...]

HMRC fined 600,000 low earners who didn’t owe a penny in tax

by Ricky Willis · updated 9 July 2025

HMRC tax bill on the doormat

If you’ve ever had to fill out a Self Assessment tax return, you’ll know how stressful it can be. But for hundreds of thousands of people earning very little, … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe