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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Protect your phone: easy tips to outsmart thieves on bikes and mopeds!

by Ricky Willis · updated 3 September 2024

Women using a mobile phone

Mobile phone theft is rising, particularly in busy areas and major cities. Criminals are becoming more brazen, often using bikes and mopeds to snatch phones … [Read more...]

Boots £10 Tuesday sale – grab an absolute bargain!

by Ricky Willis · updated 3 September 2024

Boots store front

Boots offers a weekly promotion known as £10 Tuesday, featuring significant discounts on skincare, healthcare, and occasional premium beauty products. If … [Read more...]

Loyalty cards: savings or scams? What retailers don’t want you to know

by Ricky Willis · updated 3 September 2024

Man in supermarket checking prices on his mobile phone

Loyalty schemes often promise great savings, but are they as good as they seem? Recent investigations have revealed how some retailers may be inflating … [Read more...]

Asda’s new Cashpot for Schools initiative: raising money for schools through everyday shopping

by Ricky Willis · updated 2 September 2024

Joe Wicks in Asda launching Cashpot for Schools

Asda has launched a new campaign, "Cashpot for Schools", through its loyalty programme, Asda Rewards. Asda's campaign gives customers a simple and easy way … [Read more...]

Millions in support unclaimed: is your family missing out on financial support for free food?

by Ricky Willis · updated 2 September 2024

Family buying fruit at a supermarket

Across England, many families are missing out on financial support that could help them buy healthy food for their children. Around £58 million in … [Read more...]

Win free cinema tickets with Fanta: see Beetlejuice Beetlejuice

by Ricky Willis · updated 22 August 2024

Win Beetlejuice cinema tickets

Fancy a free night out at the cinema? Well, thanks to Fanta, you could snag yourself a ticket to see the spooky classic, "Beetlejuice Beetlejuice," without … [Read more...]

Small tax bills scrapped: how HMRC’s new policy impacts pensioners

by Ricky Willis · updated 22 August 2024

Pensioners looking at paperwork

Pensioners across the UK have received some reassuring news: HMRC, the government body responsible for collecting taxes, will be writing off small tax bills for … [Read more...]

Ikea set to overhaul membership perks – here’s how you could pocket extra cash

by Ricky Willis · updated 22 August 2024

A photo of a Ikea store

Starting 27 August, the Ikea Family Loyalty Club is introducing a new way to save while you shop. If you're a member, you'll soon be able to earn points … [Read more...]

New £1 coins featuring King Charles III now in circulation

by Ricky Willis · updated 22 August 2024

A handful of new Kind Charles III one pound coins

Exciting news for coin collectors and everyday spenders alike: the first £1 coins featuring King Charles III have just entered circulation! With 2.975 … [Read more...]

Snag free Felix treats for your cat

by Ricky Willis · updated 21 August 2024

Photo of Felix cat treats

Purina is generously giving away 100,000 free packs of Felix Adult Wet Cat Food and Felix Crispies! In your free sample pack, you’ll receive a 100g pack of … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe