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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

DWP to flag suspicious bank activity from 2026 – what it really means for your benefits

by Ricky Willis · updated 6 July 2025

From 2026, the Department for Work and Pensions (DWP) will be stepping up its efforts to crack down on benefit fraud, and that includes checking data from bank … [Read more...]

Latest WhatsApp scams to avoid in 2025

by Ricky Willis · updated 16 December 2025

whatsapp scams messages

Have you or someone you know fallen victim to a WhatsApp scam? Even if you haven't yet, it might happen soon! According to analysis by Lloyds Bank, … [Read more...]

Nationwide customers to get £100 bonus – here’s who qualifies and how to claim it

by Ricky Willis · updated 29 May 2025

Inside of a Nationwide Building Society

Nationwide has announced a fresh wave of £100 bonus payments, and it’s good news for millions of its customers. If you’ve got the right accounts, you could see … [Read more...]

Forced prepayment meter scandal: are you owed a payout from your energy supplier?

by Ricky Willis · updated 29 May 2025

Energy prepayment keys and cards

Thousands of families across the UK are set to get compensation payouts from their energy suppliers, and you could be one of them. There has been a huge … [Read more...]

Thames Water hit with record £122.7 million fine – but will customers pay the price?

by Ricky Willis · updated 29 May 2025

Thames Water, the UK's largest water company, has been fined £122.7 million by Ofwat, the water regulator, for serious failures in its wastewater operations and … [Read more...]

Renovating on a Budget: Clever Tips to Keep Costs Down

by Ricky Willis · updated 23 May 2025

Renovating your home doesn’t have to be a money pit. With a bit of creativity, planning, and a clear budget, you can refresh your space without breaking the … [Read more...]

How to claim up to £70 after Mastercard ruling (even if you haven’t used Mastercard)

by Ricky Willis · updated 29 May 2025

If you spent money in the UK between 1992 and 2008, you could be owed up to £70 - even if you never used or had a Mastercard. After a long legal battle, … [Read more...]

Trade in your kids’ old clothes and get £5 at M&S

by Ricky Willis · updated 18 May 2025

Kids grow fast. One minute their school trousers fit perfectly, the next they’re halfway up their shins. It’s like feeding a bottomless pit and dressing a … [Read more...]

£18 million in Tesco Clubcard vouchers about to expire – use them or lose them!

by Ricky Willis · updated 12 November 2024

holding a Tesco Clubcard in from of a fridge

Don't let your savings slip away! £18 million in Clubcard vouchers are about to expire. Act now and you can still use them to get up to double their … [Read more...]

Free Santa letter workshop at The Entertainer

by Ricky Willis · updated 12 November 2024

This Christmas, why not add a little extra magic to the festive season for your little ones with a special workshop offered by The Entertainer? This toy … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Kids Eat Free
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe