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Ricky Willis author profile

Ricky Willis

Skint Dad Ricky Willis

Ricky Willis founded the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

What started as a way to share his family’s debt issues, and as a way to be held accountable while paying off £42,000 of consumer debt, quickly became a hit money blog.

Since Ricky launched the site it has attracted over 15 million page views.

Ricky has a passion for finding ways to boost income and has gained experience in website development.

He has appeared on BBC TV, This Morning, Good Morning Britain, as well as in newspapers discussing money issues families face today.

Meet the rest of the team.

Warwick Castle – War of the Roses!

by Ricky Willis · updated 15 March 2022

Warwick Castle - War of the Roses Knights

See the all-new War of the Rose Live jousting experience at Warwick Castle this summer until 3 September. Plus, stays in the Knight’s Village include 2 days of … [Read more...]

How to Get Two Cinema Tickets for Just £3!

by Ricky Willis · updated 3 August 2021

Use this easy hack to get two cinema tickets for just £3 (for the pair!) to watch any film of your choice this summer at the Vue.

Use this easy hack to get two cinema tickets for just £3 (for the pair!). Then use them to watch any film of your choice this summer at the Vue. With summer … [Read more...]

Get Wholesale Prices at Makro, Without Needing a Tradecard

by Ricky Willis · updated 19 July 2017

Want to get wholesale prices so you can bulk buy drinks, groceries and cleaning products, but don’t run a business or charity? No problem!

Want to get wholesale prices so you can bulk buy drinks, groceries and cleaning products, but don’t run a business or charity? No problem! If you want to get … [Read more...]

The 5 Most Common Things People Save for Throughout Life

by Ricky Willis · updated 2 October 2019

Planning to save money, but not sure what you should be aiming for? Here are the five most common things people save for throughout life.

Planning to save money, but not sure what you should be aiming for? Here are the five most common things people save for throughout life. The big moments … [Read more...]

Insider Secret: Don’t Lose Out on Bargains at Home Bargains

by Ricky Willis · updated 23 June 2017

Missing deals in B&M, Home Bargains and ASDA? Use the insiders tips (that have been in front of your eyes the whole time) to not lose out.

Have you ever had that moment when shopping and you see something you want, think “I’ll get it next time”. Maybe you’re short of cash, already have too much in … [Read more...]

How an online mortgage broker business works

by Ricky Willis · updated 26 April 2018

The online application of mortgages is a relatively new concept, although just recently, it has started to take the finance industry by storm. Getting a … [Read more...]

10 ways to save money when buying a smartphone

by Ricky Willis · updated 3 August 2021

The smartphone market in the UK is a growing but constantly changing entity, and one that produced some interesting figures in 2016.

The smartphone market in the UK is a growing but constantly changing entity, and one that produced some interesting figures in 2016. For example, the three … [Read more...]

6 steps to a stress-free mortgage application

by Ricky Willis · updated 16 May 2020

If you're planning to buy a home but are a little unsure about the mortgage application, Sara Williams from Debt Camel has provided a guide with everything you need to know.

If you're planning to buy a home but are a little unsure about the mortgage application, Sara Williams from Debt Camel has provided a guide with everything you … [Read more...]

The Beginners Guide to Mortgages and Buying a Home

by Ricky Willis · updated 9 September 2021

If you're thinking about getting a mortgage but have no idea where to start, Sara who writes the amazing site Debt Camel has provided a guide with everything you need to know.

If you're thinking about getting a mortgage but have no idea where to start, Sara Williams from Debt Camel has provided a guide with everything you need to … [Read more...]

How should I save now I’m debt free?

by Ricky Willis · updated 28 November 2020

When Ricky asked me for some advice on what to do with his new found savings (well done on clearing those debts!), I got more excited than a man in his mid-30s should about bank accounts.

This is a guest post from Andy Webb who blogs at Be Clever With Your Cash and runs the UK Money Bloggers community. When Ricky asked me for some advice on … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
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  • Subscribe