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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Spin to win: score free flights to Paris and more with Nectar Summertime Spins!

by Ricky Willis · updated 23 June 2024

Get ready for some summer fun with Nectar's Summertime Spins! From 20 June to 17 July 2024, you can spin the wheel once a week for a chance to win some … [Read more...]

Amazon outrage! You now need to spend £35 to qualify for free delivery

by Ricky Willis · updated 23 June 2024

Amazon on phone

Amazon has raised its minimum spend for free home deliveries from £25 to £35 for non-Amazon Prime members, leaving many customers feeling let down. This 40% … [Read more...]

£127 worth of No7 beauty and skincare products for just £35

by Ricky Willis · updated 3 July 2024

Boots No 7 Beauty vault

Limited time only. The much-anticipated deal for many savvy shoppers - the annual No7 Beauty Vault is here! The wait is over! You can grab it online or … [Read more...]

Get £20 off a £100+ spend with IKEA Family Membership – limited time only!

by Ricky Willis · updated 20 June 2024

If you’re planning a trip to IKEA soon, here’s a deal you don’t want to miss! IKEA Family members can get £20 off a spend of £100 or more when you shop via … [Read more...]

Uber Eats to launch new Courier Pick & Pack service in the UK

by Ricky Willis · updated 19 June 2024

Uber Eats is about to make your grocery shopping a whole lot easier with its new "Courier Pick and Pack" service. Soon, you can order your groceries through … [Read more...]

Enjoy a free Domino’s Pizza with TopCashback’s exclusive offer

by Ricky Willis · updated 18 June 2024

Fancy a free Domino's pizza? TopCashback has a tasty offer that you won't want to miss! Here’s how you can get up to £15 back when you order from Domino’s. … [Read more...]

Say yee-haw for free pizza with Papa Johns!

by Ricky Willis · updated 18 June 2024

Get ready to lasso in some delicious BBQ goodness because Papa Johns has teamed up with Bull’s Eye BBQ Sauce to launch an exclusive, limited-time BBQ menu this … [Read more...]

Aldi School Uniform bundle for £5 – price frozen for 2024

by Ricky Willis · updated 28 June 2024

Aldi cheap school uniform

The run-up to getting the kids back at school is expensive, but what if you could kit your child out with a whole uniform for £5? Well, now you can with thanks … [Read more...]

Stay scam-free: O2’s new caller ID tech shields you from fraud

by Ricky Willis · updated 11 June 2024

An example of BRAND ID on phone screen

Millions of O2 customers will soon benefit from a new feature called Brand ID, designed to give more confidence and certainty about who is calling. This free … [Read more...]

Become Aldi’s first crisp taster and get paid in snacks!

by Ricky Willis · updated 6 June 2024

Calling all crisp lovers! Aldi is on the lookout for its first-ever official Crisp Taster. This is a dream job for anyone who can’t resist a crunchy snack - … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe