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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Tesco Christmas treats under £5 that taste far more expensive

by Ricky Willis · updated 5 December 2025

Selection of Tesco-style Christmas treats including mince pies, yule log, gingerbread and panettone on a kitchen table.

Christmas food doesn’t have to drain your wallet. Tesco has a load of low-cost treats that feel special without costing anywhere near the fancy ranges. We … [Read more...]

Starting again when life knocks you sideways

by Ricky Willis · updated 16 December 2025

Starting again when life knocks you sideways

There’s a point where life forces you to stop pretending everything is fine. For us, that point came when our business was hit so hard that our whole financial … [Read more...]

How to make money listening to music: the simple, honest guide

by Ricky Willis · updated 28 November 2025

How to make money listening to music

Can you really make money listening to music in 2025? Getting paid to listen to music sounds like one of those “make £500 a day from your sofa” claims that … [Read more...]

Every December 2025 money change that could affect your wallet

by Ricky Willis · updated 28 November 2025

Hands checking bills and a December calendar with circled payment dates on a kitchen table.

December weighs heavily on your wallet even before you add presents, food and heating. For many families, it is already a month of juggling bills, … [Read more...]

Nectar points now on Deliveroo: how Sainsbury’s shoppers can earn more from their food shop

by Ricky Willis · updated 28 November 2025

Nectar points now on Deliveroo

If you grab your Sainsbury’s groceries through Deliveroo, there’s a new little money boost you can tap into. Nectar has finally joined the Deliveroo app, … [Read more...]

Sainsbury’s Magazine 12 Days of Christmas competition is back for 2025

by Ricky Willis · updated 5 December 2025

Sainsbury’s Magazine 12 Days of Christmas competition is back for 2025

If you enjoy a free chance to win something nice at Christmas, this one is a good shout. Sainsbury’s Magazine has brought back its 12 Days of Christmas … [Read more...]

10 M&S Christmas treats under £10 that feel far more expensive

by Ricky Willis · updated 27 November 2025

Christmas stocking filled with small festive treats like chocolate and sweets, shown as a simple budget-friendly stocking filler idea.

Christmas gets expensive fast, especially when you start adding treats, stocking fillers and last-minute gifts to the trolley. But M&S has pulled … [Read more...]

The best day to do your Christmas food shop in 2025, according to new research

by Ricky Willis · updated 27 November 2025

Shoppers choosing Christmas food in a UK supermarket during December, showing festive shelves and trolleys.

Why choosing the right day matters Christmas food shopping can turn even the calmest person into someone who wants to abandon their trolley halfway round the … [Read more...]

Real Living Wage: what it is, how much it pays, and why millions still aren’t getting it

by Ricky Willis · updated 25 November 2025

Real Living Wage: what it is, how much it pays, and why millions still aren’t getting it

The real cost of working and living Most people feel it the moment they open a bill. Food, rent, travel and energy have gone up far quicker than wages over … [Read more...]

National Living Wage to rise in April 2026: how much more you’ll earn

by Ricky Willis · updated 25 November 2025

Person looking at a payslip at a kitchen table after the National Living Wage rise.

The key facts you need From April 2026, the National Living Wage and National Minimum Wage are going up. The government says the rise will help around … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
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    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe