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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Parents warned to stop using certain baby sleeping bags after new safety alert

by Ricky Willis · updated 6 October 2026

Baby sleeping bag with armholes and no hood laid on a clear cot mattress

Parents and carers are being told to stop using particular baby sleeping bags after a new UK product safety alert was issued on 1 October 2026. The warning … [Read more...]

Tesco reveals Christmas delivery slot dates for 2026 – and how to get early access

by Ricky Willis · updated 1 October 2026

Tesco grocery home delivery van

Tesco has confirmed when shoppers will be able to book Christmas delivery slots for 2026, with some customers getting a two-day head start. The supermarket … [Read more...]

Energy price cap forecast to rise £276 a year from January 2027

by Ricky Willis · updated 30 September 2026

A hand adjusting the temperature control on a radiator.

Households on variable energy deals in England, Scotland and Wales could face another rise from 1 January 2027, after Cornwall Insight forecast a £1,999 annual … [Read more...]

Swagbucks review UK 2026: is it legit and worth using?

by Ricky Willis · updated 30 September 2026

Swagbucks UK website showing its Save Money Make Money rewards page

Swagbucks is a rewards website where you can earn points from things such as surveys, mobile games, shopping and online offers, then exchange those points for … [Read more...]

Food prices dip, but the weekly shop still costs more than last year

by Ricky Willis · updated 9 October 2026

Yoghurts and frozen food lining an aisle in an Asda supermarket

Meat and dairy promotions helped bring food prices down slightly in September 2026, offering a little relief for supermarket shoppers. But food remains more … [Read more...]

Morrisons cuts meal deal to £3.65 with More Card – here’s how it compares

by Ricky Willis · updated 29 September 2026

Morrisons supermarket in Gosport

Morrisons has cut the price of its food-to-go meal deal to £3.65 for shoppers with a More Card. The new price started on 28 September 2026 and gets you one … [Read more...]

Morrisons cuts prices on more than 20 toys by up to 50% ahead of Christmas

by Ricky Willis · updated 29 September 2026

Child playing with FurReal Daisy the Yoga Goat toy on a purple mat

Morrisons has cut the price of more than 20 popular toys as families start spreading the cost of Christmas. More Card customers can get discounts of up to … [Read more...]

Tesla Powerwall 2 owners urged to check app after UK fire-risk warning

by Ricky Willis · updated 29 September 2026

Tesla Powerwall 2 home battery

Tesla Powerwall 2 owners are being told to check their Tesla app after a new UK safety report warned that some of the home batteries could pose a fire … [Read more...]

Paid for a Debt Relief Order? You could be owed a £90 refund

by Ricky Willis · updated 29 September 2026

Hands using a calculator alongside paperwork and receipts

Thousands of people who paid towards a Debt Relief Order application could still be owed money, with around £450,000 in refunds waiting to be claimed. The … [Read more...]

Aldi boss says some loyalty prices ‘dupe’ shoppers – what the CMA found

by Ricky Willis · updated 28 September 2026

Exterior of an Aldi supermarket in the UK

Aldi’s UK boss has accused some rival supermarkets of using loyalty discounts that can “dupe” shoppers by starting from unrealistically high prices. Giles … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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    • How to save money on groceries
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    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
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    • Kids Eat Free
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe