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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Top 10 cheapest places to live in the UK

by Naomi Willis · updated 21 May 2024

relocation icon with money

Whether you want to buy or are renting, we've found the cheapest places to live in the UK so you can stretch your budget as far as possible. We often … [Read more...]

New Universal Credit rule means you may need to increase your working hours

by Naomi Willis · updated 20 May 2024

cartoon of a calculator resting on top of notes and coins

New rules mean that more than 180,000 people on Universal Credit will need to work more hours or risk losing their benefits. Here’s what you need to know … [Read more...]

Record number of people cannot afford food

by Naomi Willis · updated 15 May 2024

hungry thinking icon

Record number of food parcels given by food banks. Our tips will help you find out what to do if you have no food. Most people have needed to use food … [Read more...]

Applications open for new government-funded childcare for 9-month-olds

by Naomi Willis · updated 15 May 2024

cartoon of a baby boy sitting on the floor next to building block toys

Applications are open! Working families of 9-month-olds can now apply for government-funded childcare starting September 2024. The government has expanded … [Read more...]

Free baby stuff – freebies and samples in the UK

by Naomi Willis · updated 13 May 2024

cartoon of baby feet

Baby on the way? Congrats! Here are all the best free baby stuff and samples to help you save money and test out new products. Congrats! You're about to … [Read more...]

Free Pampers nappies and money off vouchers – ongoing offer

by Naomi Willis · updated 13 May 2024

pampers free nappies

You can get Pampers nappies for free as well as money off vouchers when you use the Pampers Club loyalty app. Babies are lovely but expensive! And, just … [Read more...]

Earn up to 900 points in the New Nectar Shop for Points Challenge at Sainsbury’s

by Naomi Willis · updated 13 May 2024

nectar app

Sainsbury's has launched a new Nectar Shop for Points Challenge where you can earn bonus loyalty points for things you'd likely buy anyway. Sainsbury's has … [Read more...]

Sold out Lidl’s £2 Beauty Boxes – second drop incoming?

by Naomi Willis · updated 9 May 2024

lidl beauty box sold out

Lidl's £2 Beauty Box sold out in seconds, and while some resellers are listing them for £50, Lidl has announced they are looking into a second drop. Have … [Read more...]

Grocery stores found breaking pricing laws

by Naomi Willis · updated 8 May 2024

cartoon of grocery store shelves

A new CMA review shows widespread incorrect pricing in UK grocery stores, leading to customers being overcharged. The Competition and Markets Authority … [Read more...]

How to get free microchipping for your cat

by Naomi Willis · updated 8 May 2024

grey cat bending its head to the side

UK law requires all cats to be microchipped by 10 June 2024. Find out how to get your cat chipped for free or cheaply to keep them safe and avoid the £500 … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe