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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Free school meals? Your kid could get fed, entertained, and maybe even meet an alpaca this summer

by Naomi Willis · updated 16 July 2025

Free meals, fun activities and help with childcare if your child gets free school meals, but you need to apply. Here’s how it works. If your child gets … [Read more...]

Personalised prices at the till – Sainsbury’s Your Nectar Prices is going nationwide

by Naomi Willis · updated 17 July 2025

Your Nectar Prices Sainsburys

Sainsbury’s is bringing Your Nectar Prices to all supermarket checkouts. Here’s how to unlock your personalised offers and start saving every … [Read more...]

How to apply for a School Uniform Grant and get up to £200

by Naomi Willis · updated 16 July 2025

cartoon of a school uniform on a hanger

You could get up to £200 to help with the cost of school uniforms and PE kits with a school uniform grant. Back to school – it’s one of those bittersweet … [Read more...]

How looking after the grandkids could boost your mum or dad’s pension

by Naomi Willis · updated 15 July 2025

People Playing Jigsaw Puzzle

If your parents help with childcare, they could be missing out on a pension boost worth thousands. Here’s how to sort it and why it matters. If your … [Read more...]

Amazon Shopper Panel – earn by sharing receipts from other shops

by Naomi Willis · updated 15 July 2025

hands holding phone showing amazon shopper panel app

Earn money every month by taking photos of non-Amazon receipts and taking short surveys with the Amazon Shopper Panel app. UPDATE: The app will no … [Read more...]

Receipt scanning apps to earn money

by Naomi Willis · updated 15 July 2025

cartoon of hands holding a phone while taking a photo of a receipt

After you've been shopping, scan receipts and you can earn money to spend on whatever you want with these awesome apps. You don't need to be a master … [Read more...]

Amazon’s receipts programme is ending – and it’s part of a bigger trend

by Naomi Willis · updated 15 July 2025

Amazon shopper panel

From 1 August 2025, Amazon will no longer reward receipt uploads in the UK. Here’s why so many receipt apps are shutting down and what money-saving options are … [Read more...]

How Tesco shoppers can bag a free £10 in Clubcard points this July

by Naomi Willis · updated 10 July 2025

tesco clubcard banner

Tesco is giving away £10 in Clubcard points when you spend £5 in vouchers on days out before 29 July. Here’s how it works, plus what to watch for. Tesco … [Read more...]

School uniform sale dates to grab bargains early

by Naomi Willis · updated 10 July 2025

Top school uniform sales of 2025! Aldi, Asda, Tesco, Sainsbury's, and M&S offer amazing deals. Mark your calendars and save big! We all know how … [Read more...]

They said I could earn £8,000 a month for 1 hour a day. Here’s what actually happens

by Naomi Willis · updated 8 July 2025

Been offered a remote job by text that pays hundreds of pounds a day for a few hours' work a day? Here's what’s really going on. If you've had a message … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe