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Naomi Willis author profile

Naomi Willis

Naomi Willis from Skint Dad

Naomi Willis is the co-founder of Skint Dad, a UK website helping families make their money go further.

After experiencing serious debt herself, Naomi understands the pressure that comes with living on very little. She became debt free by learning from past mistakes and sticking to simple, realistic money habits.

Naomi joined Skint Dad part time when it launched in 2013 and moved full time in 2017, supporting both the editorial side and the wider community. She focuses on saving money on food, supermarket shopping, and finding deals that actually work in real life.

Naomi is a Meta Certified Community Manager and has completed Reuters’ Introduction to Digital Journalism.

Meet the rest of the Skint Dad team.

100 day Christmas Challenge: save £100 and cut the stress before the big day

by Naomi Willis · updated 16 September 2025

christmas money present

Save £100 in 100 days with the Skint Dad Christmas challenge. Simple daily steps to spread the cost, clear clutter, and cut festive stress. Christmas … [Read more...]

Morrisons Café now gives 10% off with a Blue Light Card

by Naomi Willis · updated 16 September 2025

Morrisons match and more changes

Morrisons Cafés now offer 10% off for Blue Light Card holders. Here’s how to claim your saving. Morrisons has launched a new perk for Blue Light Card … [Read more...]

Qmee pays you to search the internet

by Naomi Willis · updated 16 September 2025

piggy bank

Earn cash with Qmee for searches you already do on Google and more. There's no minimum cash-out to PayPal. We all spend hours searching the internet every … [Read more...]

Next sale dates 2025 and how to book an early VIP slot

by Naomi Willis · updated 16 September 2025

finding the best bargains

Queuing up from midnight or trying to get a VIP slot - getting deals during a Next sale is getting harder, but don't fret. We share the dates for the upcoming … [Read more...]

7 million households say no thanks to free cash

by Naomi Willis · updated 14 September 2025

british money

Over £24.1 billion in benefits went unclaimed in 2025. Find out what support is being missed, who’s losing out, and how to check if you’re entitled to money … [Read more...]

7 high-paying alternatives to Prolific in the UK

by Naomi Willis · updated 14 September 2025

typing opinion on laptop

Looking for Prolific alternatives? These UK-friendly sites pay for your time, from quick surveys to high-paying research interviews. I’ve made no secret of … [Read more...]

Best birthday freebies to celebrate in style (and for free) in 2025

by Naomi Willis · updated 2 September 2025

Celebrate with the best birthday freebies, from food to gifts to meals and drinks. Enjoy free birthday stuff all year round. You don’t need gifts when you … [Read more...]

Tesco clothing sale 2025 – 25% off F&F sale dates

by Naomi Willis · updated 28 August 2025

tesco f and f poster

Pick up an absolute bargain with the Tesco clothing sale where you can get 25% off F&F - find out the next sale dates to get the best deals. The Tesco … [Read more...]

Lowell Portfolio I Ltd loses FCA authorisation – what it really means for your debts

by Naomi Willis · updated 28 August 2025

A Woman's Hand open an Empty Purse for Money

Lowell Portfolio I Ltd has lost its FCA authorisation, but this doesn’t mean your debt is wiped. Here’s what the change actually means, why your repayments … [Read more...]

M&S lucky lunch is back – here’s how to bag a free £10 lunch

by Naomi Willis · updated 24 August 2025

m and s lucky lunch

M&S Lucky Lunch is back! Buy a sandwich and you could win a golden ticket worth £10 to spend on lunch. Here’s how to claim your free food. M&S … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

Read more about us.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe