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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Listen to a podcast and get £5 Amazon credit free

by Naomi Willis · updated 24 June 2024

Listen to a podcast and get £5 Amazon credit free

Stream an episode of a podcast on Amazon Music and get a free £5 Amazon credit - selected accounts only. Here's a super-simple way to get £5 for free to … [Read more...]

Get £5 for free when you next buy fuel

by Naomi Willis · updated 24 June 2024

5 pounds free filling fuel

When you next add petrol or diesel to your tank at any supermarket or petrol station, you can claim £5 free cashback. You can get £5 for free just by … [Read more...]

Win a limited edition Heinz Every Sauce

by Naomi Willis · updated 24 June 2024

heinz every sauce

Are you obsessed with sauce at every meal? Can you never decide what sauce to add to your fries, so you add two? This is the giveaway for you! Heinz is … [Read more...]

10p Freddos at Morrisons: limited time sale!

by Naomi Willis · updated 20 June 2024

morrisons 10p freddo

10p Freddos at Morrisons. Celebrate their 125th anniversary with this sweet deal! In stores only, limited time, and subject to availability. If you love a … [Read more...]

Why aren’t we searching for cheap stuff anymore?

by Naomi Willis · updated 20 June 2024

cartoon of hands holding an empty wallet. Inside there are cobwebs.

Are we no longer bargain hunters? What's the trend behind searching for expensive things, and why are costs rising everywhere? Data has shown that fewer … [Read more...]

Make money selling hair: how to turn your locks into cash

by Naomi Willis · updated 19 June 2024

Cartoon of a woman with long hair having a hair cut

Earn extra cash by selling your hair! Learn how to sell your locks, where to sell them, and the potential earnings from your hair. They say money doesn't … [Read more...]

Sainsbury’s TU 25% off clothing | 2024 sale dates

by Naomi Willis · updated 26 June 2024

25% off all Tu clothing poster above clothes in a Sainsbury's store

Find out when the next TU 25% off sale is running in 2024 and how to get the best discounts on clothing for women, men, and kids, including school uniforms and … [Read more...]

Cheapest places to visit in Europe this summer

by Naomi Willis · updated 19 June 2024

passports on top of a selection of £10 notes

Find the best value European holiday spots this summer. Enjoy vibrant cities, rich history, and great food without breaking the bank. Want to go away this … [Read more...]

Paid market research and online focus groups to earn £70+ per hour

by Naomi Willis · updated 5 August 2025

cartoon of a person holding their hand up. There is a light bulb above their head and a thought bubble with money in it.

Get paid £70+ for an hour giving your views and feedback on products and services in paid market research and online focus groups. Taking part in online … [Read more...]

RevPoints – Revolut launches new loyalty scheme

by Naomi Willis · updated 18 June 2024

revolut loyalty scheme

Revolut has launched a loyalty scheme, RevPoints, where you can earn points on your purchases to put towards experiences, hotels, and flights. Revolut is a … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Our Book
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Community
  • Subscribe