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Naomi Willis author profile

Naomi Willis

Naomi Willis

Naomi Willis is the co-founder of the award-winning money saving website SkintDad.co.uk which helps people save money by showing that every penny counts.

Having previously been in a mountain of debt, Naomi knows the burden of living on very little but managed to become debt free by learning from past mistakes and following her own money saving tips and tricks.

Starting part time when the site launched in 2013, she joined full time in 2017 to support editorial and the Skint Dad community and has helped the site become one of the most popular money blogs in the UK.

Naomi is an expert on saving on food and supermarket costs, making a few extra pounds on the side, and finding an amazing deal.

Naomi is a Meta Certified Community Manager, and has undertaken Reuters Introduction to Digital Journalism.

As well as sharing money saving knowledge on Skint Dad, Naomi appears and frequently contributes in leading newspapers and on TV and radio, including C4's Steph's Packed Lunch, The Times, The Guardian, ITV, and BBC Radio, and is a member of The Sun's Squeeze Team.

Meet the rest of the team.

Asda ends Blue Light Card discount for NHS and emergency workers

by Naomi Willis · updated 13 May 2025

asda rewards in store banner

Millions of NHS staff and emergency workers are about to lose a popular discount at Asda – and it’s left many feeling let down. Asda has announced that its … [Read more...]

TopCashback Sweet Treats Giveaway this Easter 2025: ALL answers

by Naomi Willis · updated 7 April 2025

topcashback easter treats

Here are all the clues and answers for the TopCashback Sweet Treats Easter Giveaway 2025 – there's an instant-win prize fund of £15,000! TopCashback is … [Read more...]

Water bills on the rise: how to save money despite the 26% hike

by Naomi Willis · updated 9 July 2025

cartoon of a water droplet coming out of a tap

Find out how to reduce water bills with money saving tips, plus details on lower priced tariffs, and finding financial support schemes. Water bills across … [Read more...]

BEST money savings apps to save a ton of cash in 2025

by Naomi Willis · updated 27 March 2025

money app on phone graphic on a yellow background

If you're interested in saving money, budgeting better, or just understanding how you spend money every month, money-saving apps might be just what you're … [Read more...]

50+ best side hustles you can start in 2025 (UK edition)

by Naomi Willis · updated 27 March 2025

side hustle ideas

Do you have some spare time and are looking for a way to earn extra cash? A side hustle may be the best option for you!  Side hustles are a great way … [Read more...]

Warm home discount 2025: how to get £150 energy credit

by Naomi Willis · updated 19 June 2025

woman's hands holding a mug

The Warm Home Discount gets you £150 off your electricity bill to help with energy costs. Find out if your supplier is in the scheme and how to get the … [Read more...]

25% off wine: supermarket wine offers and cheap deals

by Naomi Willis · updated 13 November 2024

Here you will find all the best supermarket wine offers from Tesco, Asda, Sainsbury's, Morrisons, and Aldi, including 25% off wines, deals on Prosecco and … [Read more...]

£1.50 5kg Lidl ‘Waste Not’ fruit and veg boxes

by Naomi Willis · updated 31 October 2024

Lidl worker holding a Waste Not box

In a bid to cut down on food waste, Lidl has joined the ranks of Morrisons and Asda to start selling wonky fruit and veg boxes. Their "Waste Not" boxes … [Read more...]

Five tasty ways to use up your pumpkin leftovers

by Naomi Willis · updated 31 October 2024

Carved pumpkins on a table

After carving your pumpkin, don’t let those insides go to waste! Here are five easy ideas to reduce waste and give those pumpkin leftovers a new … [Read more...]

Bank switch offers – get up to £200 for free to change accounts

by Naomi Willis · updated 29 May 2025

cartoon of four different colour bank cards

Free £200 when you switch bank accounts! Find the best current offers and tips for a smooth and hassle-free switch. Are you tired of sticking with the same … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know every penny counts, so we’re sharing resources, tips, tricks, and deals that will keep more money in your pocket.

Read more about us.

Make Every Penny Count by Ricky and Naomi Willis
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  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
    • Sun holiday codes
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
  • Subscribe