The best day to do your Christmas food shop in 2025, according to new research

Why choosing the right day matters

Christmas food shopping can turn even the calmest person into someone who wants to abandon their trolley halfway round the shop.

When the aisles are packed, and shelves start emptying, it’s easy to overspend or grab things you don’t need.

With many households feeling the pinch again this Christmas, the timing of your food shop can make a real difference to both your stress levels and your budget.

That’s why new research from VoucherCodes is so handy.

They’ve looked at supermarket footfall, stock patterns, delivery timings, and online demand to work out the best days to shop in 2025.

The best day to do your Christmas food shop

According to the research, Tuesday 16 December is expected to be the calmest and most practical day for the big shop.

Shops should have strong stock levels, queues are likely to be shorter, and you’ll still have time to freeze or store bits without feeling rushed.

It’s the moment where you get the widest choice without the classic “last-minute Christmas chaos”.

The busiest day to avoid

If you can help it, try not to shop on Saturday 20 December.

It’s predicted to be the busiest supermarket day of the entire season. Millions of people will be doing their final bits, grabbing forgotten items, and loading up on food and drink.

This usually means long queues, crowded aisles, and low stock on the key things everyone wants.

If crowds drain your energy (and your patience), give this day a miss.

The best day for online shopping

If you prefer to get your Christmas food delivered, the research points to Wednesday 17 December as the safest point to place your order.

Before this date, delivery slots are wide open.

After it, popular times start disappearing fast, and substitution rates climb. Ordering early gives you the best chance of getting exactly what you need at a sensible time.

When to pick up yellow-sticker bargains

For anyone who loves a reduced-to-clear win, Christmas Eve is often the jackpot.

Supermarkets slash prices on fresh items they need gone before closing.

You can often get brilliant deals on meat, veg, desserts, cheese, and party food.

It’s great if you’re flexible, but always check your store’s opening times first because some shut earlier on Christmas Eve and some don’t open at all.

A simple December plan that saves money

If you want to spread the cost and avoid the panic, here’s a calm way to arrange things:

Start picking up frozen food, tins, sauces, drinks, and cupboard bits earlier in the month when the shelves are full, and offers are easier to find.

Leave fresh items until the week of Christmas, but try to stick to quieter days.

Little bits done steadily are far cheaper than rushing in and grabbing whatever is left.

Extra tips to keep the food shop affordable

Planning is your friend. Make a simple list, check what you already have at home, and stick to meals your family will actually eat.

Most people buy far too many “special” Christmas foods that end up ignored.

Try to shop earlier in the day or later in the evening if you want first pick of reductions.

And never underestimate how much you can freeze ahead of time: stuffing balls, pigs in blankets, veg mixes, bread, herbs, and desserts often freeze perfectly.

Christmas doesn’t have to feel frantic

A bit of timing can turn a stressful shop into something much easier, leaving you more space for the good stuff. School shows, cosy evenings, family time, or even just the satisfaction of getting a bargain on the cheese board.

Plan lightly, shop smartly, and your December will feel calmer and cheaper.