Every year, more and more business is carried out online. How can you join the digital revolution and get your website earning money for you?
How many times have you heard the phrase – start a website and watch the money roll in. It is easily said, and there is plenty of guidance available to get a website up and running in a matter of minutes. But when it comes to just how you turn your own tiny corner of the world wide web into something that generates an income, the answers are not quite so clear.
The sheer scale of the internet is such that it is an incredibly competitive place – more so than you probably realise – and so it is not just a case of choosing the right strategies. The most experienced freelance SEO consultants will be quick to remind you that you also need to make sure you follow these strategies better than the competition and that your website is optimised to rank well on google searches. Otherwise, you can put in all the hard work, only for nobody to actually find you on the internet.
Here are some ideas for how you might be able to generate money through your website, and some tips for doing it right.
The most obvious way to make money online is by using your website to sell your product or service.
Amazon is recognised as one of the pioneers of e-commerce, and it is easy to forget that the whole concept has only been around for a little over 20 years.
In order to get just a little of that Amazon glory for your own site, there are two separate but connected aspects that you need to get right.
The first is your website itself. It needs to look professional, have great content and provide a satisfactory user experience. That means it works across all platforms, is easy to navigate and is somewhere that visitors want to return to and hang around.
It must also make it as easy and natural as possible for visitors to convert into customers, with clear calls to action showing them how to buy what you are selling.
This leads us to point two, the actual sales mechanism. You need to provide a safe and secure payment mechanism, and that means choosing a payment gateway that customers will be confident using.
Advertising and affiliate marketing
Even if your website is not specifically selling something, it can still make you money through affiliate marketing. In essence, this is where other companies will pay you to promote their product or service via your website.
You might do this through providing links, or including blogs about whatever it is they are selling.
Affiliate marketing is a great way to draw in some revenue. Just remember, you are essentially recommending the product or service, so be careful and selective, or your own reputation could be on the line.
Don’t forget the SEO
While there is certainly money to be made, none of these strategies will be big-paying successes overnight, and all will require time and effort to build up. That means tying them in to a strategic SEO strategy that is designed with your business in mind.
Do it right, though, and you will create a virtuous circle, as the sales and / or affiliate click-throughs serve to further bolster your SEO. And that is when the money can really start to come in.