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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Help to Save is getting a huge upgrade for low-income families and carers

by Ricky Willis · updated 25 November 2025

british money

A big boost for people trying to save on a low income A major change is coming for anyone who struggles to put money aside each month. The Treasury has … [Read more...]

Hyde Park Winter Wonderland on a budget: tips for families and disabled visitors

by Ricky Willis · updated 25 November 2025

A family of four, including a child using a wheelchair, walking together through a festive winter market with glowing lights and snowy ground.

Hyde Park Winter Wonderland looks magical, but it can burn through money very fast, especially when you are paying for kids, rides, food and extras. The … [Read more...]

The refund your energy company won’t tell you about

by Ricky Willis · updated 25 November 2025

Person in a British home looking worried while checking an energy bill on their phone.

You could be owed money without knowing Across the UK, people are finding out they’ve been sitting on energy credit for months, even years. Some only notice … [Read more...]

Prezzo is giving away free Tiramisu – but only if your name starts with “Su”

by Ricky Willis · updated 24 November 2025

Free Tiramisu at Prezzo for anyone with a name starting with Su plus chance to win £1000 Prezzo gift card

Prezzo has launched a fun, festive freebie. If your name begins with Su – like Sue, Sunil, Suzanne or Sullivan – you can claim a free Tiramisu or a Tiramisu … [Read more...]

TUI is giving away two free Christmas storybooks for kids

by Ricky Willis · updated 24 November 2025

TUI is giving away two free Christmas storybooks for kids

If you’re looking for a festive freebie that won’t stretch the budget, TUI has brought back its popular Christmas storybooks. This year, there are two books … [Read more...]

Rail fares frozen for the first time in 30 years – here’s what it means for your money

by Ricky Willis · updated 24 November 2025

Commuter tapping a train ticket at a station barrier during the 2025 rail fare freeze in England

For the first time in three decades, rail fares in England aren’t going up. After years of watching ticket prices rise faster than wages, a freeze like this … [Read more...]

Retailers fix misleading returns policies after Martin Lewis pushes for change

by Ricky Willis · updated 24 November 2025

Person holding a credit card while shopping online, used to show the importance of correctly explained return rights.

Dozens of well-known retailers have corrected misleading information on their websites after a major investigation by MoneySavingExpert. Every update … [Read more...]

How much it really costs to go to work in 2026

by Ricky Willis · updated 24 November 2025

A lady waiting for a train and thinking about the real cost of going to work.

Most people look at their pay slip and think, “That’s what I earned.” But when you add up everything you spend just to get through the working week, that … [Read more...]

Black Friday scams are exploding on social media this year: here’s how to protect your money

by Ricky Willis · updated 23 November 2025

Smartphone showing a suspicious Black Friday deal in a blurred shopping street scene, highlighting online and social media scam risks.

Black Friday is great for bargains, but scammers know it too Black Friday should be the time you grab cheaper Christmas presents and treat yourself without … [Read more...]

Stop throwing away money: what your empty boxes are really worth

by Ricky Willis · updated 23 November 2025

A selection of empty designer boxes, tech boxes and perfume bottles arranged together to show how they can be sold for extra money.

Turning rubbish into extra money Most homes have a cupboard full of “stuff you might use one day”. Old shoe boxes, tech boxes, gift bags, perfume bottles and … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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    • 1p Saving Challenge
  • Make money
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    • Best paid surveys
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    • Best budgeting apps
    • Average household bills
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    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
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